Today, newly-crowned NASCAR Sprint Cup Series champion Kevin Harvick is making the rounds in New York with stops at multiple media outlets.
One of those stops on his “Champion’s Tour” was CNBC’s Street Signs. As you’d expect on a business-centric show, Harvick was asked how the championship can be a boon for his personal brand and for his stable of big name sponsors that’s headlined by beer giant Budweiser.
“I think when you look at winning the championship, obviously, I think there’s a lot of upside potential to where we take my brand personally, where Budweiser, Jimmy John’s, and Outback [Steakhouse] take their brands, and how they use the championship going forward,” he said.
“There’s a lot of opportunity to capitalize on a moment that we’re all really proud of and hopefully, as we move forward – you can imagine the planning and early stages of everything is going on right now, so it’ll be interesting to see it develop.
“For me, it’s one of the parts that’s the most fun, having owned several race teams in the past and having the sponsorships go in and out of the sport. It’s an exciting time for us as a team and for me, personally.”
Earlier in the day, Harvick joined Kelly Ripa and Michael Strahan on their “Live! With Kelly and Michael” show, visited the Empire State Buillding, and also took part in interviews for SiriusXM Satellite Radio.
Harvick has been busy online as well. In a chat on Reddit, Harvick disclosed that he and his No. 4 Stewart-Haas Racing team went through 80 cases of beer after their victory Sunday at Homestead-Miami Speedway. Talk about the ultimate Happy Hour.
Additionally, he declared on his Twitter account that since he had been answering a lot of questions since his title triumph, he would begin to ask questions of his followers himself – a group that included some of his fans as well as Dale Earnhardt Jr., team owner Tony Stewart, and country music star Jake Owen (who was a guest of Harvick’s on Sunday).
Harvick will cap his duties this evening with an appearance on the Late Show with David Letterman.