Kevin Harvick joins CNBC’s Street Signs as part of NYC “Champion’s Tour” (VIDEO)

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Today, newly-crowned NASCAR Sprint Cup Series champion Kevin Harvick is making the rounds in New York with stops at multiple media outlets.

One of those stops on his “Champion’s Tour” was CNBC’s Street Signs. As you’d expect on a business-centric show, Harvick was asked how the championship can be a boon for his personal brand and for his stable of big name sponsors that’s headlined by beer giant Budweiser.

“I think when you look at winning the championship, obviously, I think there’s a lot of upside potential to where we take my brand personally, where Budweiser, Jimmy John’s, and Outback [Steakhouse] take their brands, and how they use the championship going forward,” he said.

“There’s a lot of opportunity to capitalize on a moment that we’re all really proud of and hopefully, as we move forward – you can imagine the planning and early stages of everything is going on right now, so it’ll be interesting to see it develop.

“For me, it’s one of the parts that’s the most fun, having owned several race teams in the past and having the sponsorships go in and out of the sport. It’s an exciting time for us as a team and for me, personally.”

Earlier in the day, Harvick joined Kelly Ripa and Michael Strahan on their “Live! With Kelly and Michael” show, visited the Empire State Buillding, and also took part in interviews for SiriusXM Satellite Radio.

Harvick has been busy online as well. In a chat on Reddit, Harvick disclosed that he and his No. 4 Stewart-Haas Racing team went through 80 cases of beer after their victory Sunday at Homestead-Miami Speedway. Talk about the ultimate Happy Hour.

Additionally, he declared on his Twitter account that since he had been answering a lot of questions since his title triumph, he would begin to ask questions of his followers himself – a group that included some of his fans as well as Dale Earnhardt Jr., team owner Tony Stewart, and country music star Jake Owen (who was a guest of Harvick’s on Sunday).

Harvick will cap his duties this evening with an appearance on the Late Show with David Letterman.

Three-time W Series champ Jamie Chadwick joining Andretti in Indy NXT Series for 2023

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Jamie Chadwick, the three-time W Series champion, will drive for Andretti Autosport in the Indy NXT Series next season.

Chadwick will make her debut in an American racing series in March, driving the No. 28 for Andretti Autosport with sponsorship from DHL. The 24-year-old will become the first female driver in 13 years to compete full time in the Indy NXT championship.

Chadwick joined the female free-to-enter W Series in its inaugural 2019 season, winning two races and the first of three consecutive championships. She has been a reserve driver for the Williams Formula One team and will continue in that role in 2023. She also has driven in the Extreme E Series.

Despite her success, Chadwick hasn’t landed a bigger ride in F3 or F2, and her break didn’t come until Michael Andretti contacted her and offered a test in an Indy NXT car.

The final three races of this year’s W Series schedule were canceled when funding fell through, but Chadwick still believes the all-female series was the right path for her.

“W Series has always been and will continue to be an opportunity to be racing for every female driver, so for my side, I looked at it while perhaps I would have liked to step up maybe earlier, at the same time being able to have that chance to race, get that experience, have that development, seat time… I was constantly learning,” Chadwick told The Associated Press.

“In that sense, I wasn’t frustrated at all. But on the flip side of it, now I’ve had that experience testing in the United States in Indy NXT and this is something I’m really excited about.”

Chadwick also is expected to have an enhanced role as a development driver next season with Williams, which chose American driver Logan Sargeant to fill its open seat on next year’s F1 grid.

“Andretti Autosport is proud to be supporting Jamie alongside DHL,” said Michael Andretti. “Jamie’s successful career speaks for itself, but Indy NXT gives Jamie the opportunity to continue her development in a new type of racing.

“We’ve turned out five Indy NXT champions over the years and look forward to continuing our role in developing new talent.”

Indy NXT is the new name of the rebranded Indy Lights Series, the final step on the ladder system before IndyCar.

Andretti will field two drivers next season in IndyCar that were developed in Indy NXT: Kyle Kirkwood, the 2021 champion, will return to Andretti after one season in IndyCar driving for A.J. Foyt Racing, and Devlin DeFrancesco is back for a second season.

Chadwick will be teammates in Indy NXT with Hunter McElrea and Louis Foster. She becomes Andretti’s second full-time female driver alongside Catie Munnings, who competes for Andretti United in the Extreme E Series.