Danica Patrick will be in another GoDaddy ad for this year’s Super Bowl, to the surprise of almost no one. The ad will be her 14th Super Bowl ad in a nine-year period.
The star of the GoDaddy ad though, isn’t expected to be Patrick – it’s a yet-to-be-cast puppy.
We’re already bracing for the inevitable social media meltdown that will follow as a result.
Patrick announced the news this morning via her Twitter page, and more information was also released in a USA Today article.
“People love puppies,” Barb Rechterman, GoDaddy’s chief marketing officer, told USA Today. “But our ad will have a surprise ending that’s not traditionally warm and fuzzy.”
Puppies and Patrick signal a change of course for the company, which had long gone for the overtly sexy type ads in the past.
But the Scottsdale, Ariz.-based company has sought to change its image over the last couple years; Patrick appeared last year in a “bulked-up” body suit that was certainly off the beaten path.
Other ads she’s done in recent years featured computer/IT professionals, as GoDaddy sought to be more a behind-the-scenes company, and also one alongside then-GoDaddy Racing teammate James Hinchcliffe, when Hinchcliffe still drove a GoDaddy-sponsored IndyCar from 2012 to 2013.
Patrick only finished 28th in this year’s NASCAR Sprint Cup Series standings – a one-spot drop from her rookie year in 2013 – but consistently ran better, scored more top-10 finishes, and posted a better average starting and finishing position than she did her first go-around.
Of course, this ad means we’ll see Patrick once again before she hits the track for the kickoff to the 2015 NASCAR Sprint Cup Series season.
This year’s Super Bowl XLIX in Glendale, Ariz. – not far from GoDaddy’s base – will air on NBC on February 1.
In other Patrick news, her 2015 paint scheme, revealed last week, has now emerged in actual form as opposed to a rendering.