NASCAR: “Fresh From Florida” group re-ups with Richard Petty Motorsports

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Richard Petty Motorsports will once again have backing from the Florida Dept. of Agriculture and Marketing Services’ “Fresh From Florida” campaign in 2015.

The Fresh From Florida colors will serve as primary sponsor on the No. 43 RPM Ford Fusion of Aric Almirola for two races next season: Atlanta Motor Speedway in March and Talladega Superspeedway in May.

Additionally, Fresh From Florida will have associate placement on the No. 43 at six other Sprint Cup tracks (Martinsville, Bristol, Richmond, Charlotte, Kentucky and Darlington) and support Almirola in both NASCAR XFINITY Series races at Daytona International Speedway (February and July).

“We saw great success with the ‘Fresh From Florida’ motorsports campaign last year after developing a complete media, retail, event marketing and motorsports event plan which impacted millions of consumers throughout Florida and the Southeast,” said Mike Hargrave, RPM’s chief marketing officer, in a statement.

“This partnership proved fruitful for the Florida Department of Agriculture and Consumer Services by delivering a message regarding the superior quality of Florida products. Through this program, the vast motorsports fan base is better educated when purchasing fresh seafood, produce and other products produced in the state of Florida. We look forward to supporting and executing this program in 2015.”

RPM’s marketing arm will also assist Fresh From Florida with at-track relationships at Homestead-Miami Speedway and Sebring International Raceway, where it will serve as presenting sponsor for the TUDOR United SportsCar Championship’s Mobil 1 Twelve Hours of Sebring.

The “Fresh From Florida” campaign has been partners with RPM since 2013. This past year, it was the primary sponsor for Almirola at Darlington, where he finished 24th.

IndyCar teams with NASCAR on IMS road course doubleheader in 2021

IndyCar NASCAR doubleheader 2021
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The NTT IndyCar Series will be sharing Indianapolis Motor Speedway with the NASCAR Cup Series in a race weekend doubleheader for the second consecutive season, but both series will be on the road course in August 2021.

IMS announced Wednesday that IndyCar will hold an Aug. 14, 2021 race on its 14-turn, 2.439-mile road course. It’ll be a day before NASCAR’s premier series runs the same layout for the first time after the Brickyard 400 was contested on the 2.5-mile oval for the first time in 27 years.

This season’s rescheduling of the IndyCar GMR Grand Prix to July 4, 2019 (a day before the Brickyard 400) led to the first NASCAR-IndyCar doubleheader weekend. The Xfinity Series also raced on the IMS road course for the first time July 4 after the IndyCar race ended.

INDYCAR AT IMS THIS WEEKEND: Harvest GP schedule, entry lists

IndyCar will be holding its second race weekend this year at the IMS road course Friday and Saturday with the Harvest GP.

“Our first NASCAR-INDYCAR weekend was a big success last July, with positive feedback from
our loyal fans who watched the races on NBC and from the drivers, teams and participants
involved,” IMS president Douglas Boles said in a statement. “The Xfinity Series’ debut on the IMS road course provided exactly the kind of thrilling action from the green to checkered flags that we anticipated, so we know the teams and drivers of the Cup Series will put on a great show as they turn left and right for the first time at IMS.

“We can’t wait to welcome back fans to see NASCAR and INDYCAR together during this
exciting weekend as we add another memorable chapter in the long, storied history of the
Indianapolis Motor Speedway.”

It also will mark the first NASCAR Cup-IndyCar doubleheader with a crowd as fans weren’t permitted at IMS in July because of the novel coronvavirus (COVID-19) pandemic.

Over the course of Wednesday, NASCAR is releasing its 36-race slate for next season. IndyCar has yet to release its full 2021 schedule.