Two racing tie-ins occurred at last night’s AMAs

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In the quest for any sort of televised racing content once the universally accepted “big three” motorsports divisions – Formula One, NASCAR, and IndyCar – conclude their seasons, I happened to stumble across the American Music Awards last night while flipping back-and-forth between the drama at the Meadowlands as the Cowboys beat the Giants and Odell Beckham Jr. made that catch.

Awards shows are a great hate-watch as it is, but occasionally, you get lucky and something semi-racing related pops up.

This has already occurred this year with Chris Hemsworth, the actor who played James Hunt, and Niki Lauda presenting at the Golden Globes. Ron Howard’s Rush, which chronicled the legendary Hunt/Lauda 1976 F1 title bout, was nominated for Best Picture at the Globes and Daniel Bruhl, who masterfully played Lauda, was nominated for Best Supporting Actor. Both lost, but the point was that racing was mainstream in a major Hollywood-type of way, and this doesn’t happen often.

So back to the AMAs. In-between the frequent lack of pure music, sporadic one-hit wonders and overly produced productions there were two racing tie-ins last night.

After Pitbull opened the show, Patrick Dempsey was the night’s first presenter. Sadly for racing geeks, he didn’t use the stage as an opportunity to expand on his FIA World Endurance Championship program for next year, but he did say hi to Taylor Swift.

Later in the show, Big Machine Records country music artist Brantley Gilbert won Favorite Country Album for “Just As I Am,” which premiered earlier this year.

You might remember that album as being adorned in several places on Sage Karam’s Dreyer & Reinbold/Chip Ganassi Racing Chevrolet-powered entry at this year’s Indianapolis 500. 19-year-old Karam had a debut worthy of Rookie-of-the-Year honors with a 31st-to-ninth place run.

Karam’s Chip Ganassi Racing teammate Tony Kanaan tweeted congratulatory messages to Gilbert, and Big Machine Label Group CEO and President Scott Borchetta.

Here’s a pic of “SK$” with Gilbert at the 500 earlier this year.

source: Getty Images
Karam and Gilbert. Photo: Getty Images

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.

NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.