NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network

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NBCSN delivered record viewership for any cable network in Formula One history, confirmed in numbers out today from The Nielsen Company.

NBCSN averaged 385,000 viewers for its live coverage of 12 races this season, which is up 86 percent vs. 2013 (207,000). The previous record was held by SPEED in 2007 (379,000 for 13 races).

NBCSN’s 2014 average viewership of 385,000 was also up 24 percent vs. 2012 average viewership on SPEED (311,000).

Across 16 cable races, NBCSN (12 races) and CNBC’s (4) live coverage combined to average 348,000 viewers. For all 19 races, factoring in the three that aired on NBC (Monaco, Canada, United States), NBC Sports Group’s coverage averaged 477,000 viewers, up 30 percent vs. 2013 (366,000) and up 15 percent vs. 2012 (414,000; FOX/SPEED; 20 races).

All 10 races that aired on NBCSN in both 2013 and 2014 went up in 2014. Here’s a breakdown:

2014 P2+ 2013 P2+
Date Race (000)s (000)s % Diff
Mar. 15 Australia 248 124 100%
Mar. 29 Malaysia 248 121 105%
April 6 Bahrain 594 200 197%
April 19 China 301 111 171%
May 11 Spain 455 227 100%
Aug. 24 Belgium 435 256 70%
Sep. 7 Italy 410 245 67%
Sep. 21 Singapore 406 257 58%
Oct. 4 Japan 242 162 49%
Nov. 23 Abu Dhabi 473 354 34%

Brazil aired live on CNBC this year with an encore on NBCSN due to a scheduling anomaly.

NBC Sports Live Extra, NBC Sports Group’s live streaming platform, also saw significant gains in its streaming coverage during the 2014 F1 season, generating 6.1 million minutes streamed from live races, up 290 percent vs. 2013. Live Extra’s 19 F1 races in 2014 averaged 8,100 uniques and 322,000 minutes consumed, up 140% and 159% vs. those same metrics in 2013, respectively.

A full release can be found via the NBC Sports Group Press Box website.