NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network

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NBCSN delivered record viewership for any cable network in Formula One history, confirmed in numbers out today from The Nielsen Company.

NBCSN averaged 385,000 viewers for its live coverage of 12 races this season, which is up 86 percent vs. 2013 (207,000). The previous record was held by SPEED in 2007 (379,000 for 13 races).

NBCSN’s 2014 average viewership of 385,000 was also up 24 percent vs. 2012 average viewership on SPEED (311,000).

Across 16 cable races, NBCSN (12 races) and CNBC’s (4) live coverage combined to average 348,000 viewers. For all 19 races, factoring in the three that aired on NBC (Monaco, Canada, United States), NBC Sports Group’s coverage averaged 477,000 viewers, up 30 percent vs. 2013 (366,000) and up 15 percent vs. 2012 (414,000; FOX/SPEED; 20 races).

All 10 races that aired on NBCSN in both 2013 and 2014 went up in 2014. Here’s a breakdown:

2014 P2+ 2013 P2+
Date Race (000)s (000)s % Diff
Mar. 15 Australia 248 124 100%
Mar. 29 Malaysia 248 121 105%
April 6 Bahrain 594 200 197%
April 19 China 301 111 171%
May 11 Spain 455 227 100%
Aug. 24 Belgium 435 256 70%
Sep. 7 Italy 410 245 67%
Sep. 21 Singapore 406 257 58%
Oct. 4 Japan 242 162 49%
Nov. 23 Abu Dhabi 473 354 34%

Brazil aired live on CNBC this year with an encore on NBCSN due to a scheduling anomaly.

NBC Sports Live Extra, NBC Sports Group’s live streaming platform, also saw significant gains in its streaming coverage during the 2014 F1 season, generating 6.1 million minutes streamed from live races, up 290 percent vs. 2013. Live Extra’s 19 F1 races in 2014 averaged 8,100 uniques and 322,000 minutes consumed, up 140% and 159% vs. those same metrics in 2013, respectively.

A full release can be found via the NBC Sports Group Press Box website.

New Chip Ganassi driver Marcus Armstrong will team with boyhood idol Scott Dixon

Marcus Armstrong Scott Dixon
Joe Portlock - Formula 1/Formula Motorsport Limited via Getty Images
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Marcus Armstrong was a Scott Dixon fan his entire life, and when he was 8, the aspiring young racer asked his fellow New Zealander to autograph a helmet visor that he hung on his bedroom wall.

Next year, Armstrong will be Dixon’s teammate.

Armstrong was named Friday as the fourth IndyCar driver in the Chip Ganassi Racing lineup and will pilot the No. 11 next season on road and street courses.

A driver for the five oval races on the 17-race schedule will be named later.

The No. 11 is essentially the No. 48 that seven-time NASCAR champion Jimmie Johnson drove the last two seasons, with Chip Ganassi making the change to run four cars numbered in sequential order. Indianapolis 500 winner Marcus Ericsson drives the No. 8, six-time champion Dixon drives the No. 9, and 2020 IndyCar champion Alex Palou drives the No. 10.

So just who is the second Kiwi in the Ganassi lineup?

A 22-year-old who spent the past three seasons in Formula One feeder series F2, a Ferrari development driver in 2021, and former roommate of Callum Illot and former teammate of Christian Lundgaard – both of whom just completed their rookie IndyCar seasons.

“I’ve always been attracted to the IndyCar championship because it’s one of those championships that’s been really well televised in New Zealand since I was young, mainly because of Scott and his success,” Armstrong told The Associated Press. “As time progressed, as I got closer to F1 and single-seaters, the attraction to IndyCar grew just because of how competitive the championship is – I like to challenge myself and the level of competition in IndyCar is remarkably high.”

Armstrong, from Christchurch, New Zealand, was set to travel from his current home in London to Indianapolis this weekend to meet his new team. He won’t need an introduction to Dixon, the 42-year-old considered the best IndyCar driver of his generation and Armstrong’s unequivocal childhood hero.

Last season, Dixon earned his 53rd career victory to pass Mario Andretti for second on the all-time list. Dixon has driven for Ganassi in all but 23 of his 345 career starts.

“For a long time I’ve been a Scott Dixon fan. I don’t want to make him cringe with our age difference,” Armstrong told the AP.

Despite the two-decade age difference, Armstrong never considered someday racing with Dixon a fantasy.

He convinced his father after winning five national karting championships to allow him to leave New Zealand for Italy at age 14, where he moved by himself to pursue a racing career. Armstrong said as soon as he’d received parental permission, he’d never look back.

Armstrong was in Formula 4 two years after his move to Italy and won that title in his first season. He won four races and four poles in F3 in the 2018 and 2019 seasons, then collected four wins and eight podiums in three seasons of F2.

“Maybe it’s a strength, or maybe it’s a weakness, but I always thought I was capable of doing great in the sport,” Armstrong told the AP. “I think you probably have to succeed in the sport, you need to believe in yourself. I always pictured myself being in IndyCar.

“As Scott’s teammate? I can’t specifically say I saw that. It’s an extraordinary chain of events.”

Armstrong becomes just the latest driver to leave Europe, where F1 is the pinnacle but has only 20 seats each year. Alexander Rossi began the trend in 2016 when the American left F1 and won the Indianapolis 500 as a rookie. He’s been followed by Ericsson, last season’s Indy 500 winner, Romain Grosjean, Illot, Lundgaard, and on Thursday three-time W Series champion and Williams F1 reserve driver Jamie Chadwick was announced as driver for Andretti Autosport in IndyCar’s second-tier development series.

Armstrong said he could have remained in F2 for a fourth season, but he’d been watching IndyCar for so long, and after conversations with Illot and Lundgaard, he decided to make the move to what he believes is the most balanced racing series in the world. He tested for Dale Coyne Racing at Sebring in October.

He doesn’t know if European racing is done for good, just that he wants to be in IndyCar right now.

“I don’t want to think too far into the future, I’m just grateful for this opportunity that is standing right in front of me,” Armstrong said. “I want to perform as well as I can in the near future and just consolidate myself in the fantastic chance that is IndyCar and just do my best.

“I’m not looking at F1 as a landing spot – I am looking at IndyCar, and that’s exactly why I am here.”