Brad Keselowski’s NASCAR Camping World Truck Series squad took the series championship down to the final race of the 2014 season.
But that didn’t cushion the team from taking a big financial hit.
In an interview last night during the ongoing Motorsports Marketing Forum in Las Vegas, Keselowski revealed that his Brad Keselowski Racing team lost $1 million this past year – which saw Ryan Blaney run full time in BKR’s No. 29 Ford F-150 and Tyler Reddick run a majority of events in the sister No. 19 Ford.
Keselowski himself ran three Truck Series events, taking a win at Bristol. It can be argued that he could help BKR’s finances by taking part in more events himself, which would likely draw more sponsors.
But the former Cup champion said it would go against his central belief of re-investing in the sport.
“I refuse to run more than [three races],’’ Keselowski told Motor Racing Network’s Dustin Long. “That’s my breaking point. It’s about feeling right about my level of involvement. I don’t want to run 10 races and the question becomes ‘What am I doing here? Am I doing this because I want to win races as a driver or I want to win races as an owner?’
“If I’m doing it to just to win races as a driver, quite honestly, it doesn’t make any sense because essentially I’m paying to win a Truck race or to run a Truck race. Why would I want to do that? That’s not reinvesting in the sport.”
Keselowski certainly understands how tough it can be for a race team. In his early years, he ran for his own family’s Truck Series outfit from 2004 to early 2006, when it was forced to shut down due to lack of funds.
Still, he feels that giving back to the sport is important enough to continue operating BKR despite the losses.
But he admits that it’s a delicate balance to keep the team competitive in the Truck Series without running it into the ground.
“…I’d love to be able to have my Trucks in the wind tunnel every week, and I’d love to be able to have a bunch of things for competition that it’s going to take, but it would just run the business broke,” he added. “I’m not interested in being involved in the Truck Series if I don’t feel like we can be competitive.
“My breaking point is two areas – it’s going broke and not being competitive. We have to walk that line every day with every decision we make.”