NBC Sports, FOX Sports to partner in producing NASCAR-themed creative


The marketing teams for both NBC Sports and FOX Sports are working together in terms of a jointly promoted effort and creation of NASCAR-themed content for the 2015 season, as the series’ new 10-year television contract begins.

A promotional video announcing the collaboration can be viewed here.

“Two of the world’s largest media companies collaborating on NASCAR-themed creative months before a new season begins demonstrates the level of commitment the industry and our fans can expect from NASCAR and our television broadcast partners in 2015 and beyond,” Brent Dewar, NASCAR chief operating officer, said in a release.

The two teams have co-created an on-air promotion which will be featured on multiple network platforms. NBC Sports Group Chairman Mark Lazarus and FOX Sports President, COO and Executive Producer Eric Shanks confirmed the announcement during the 2014 Sports Business Journal Motorsports Marketing Forum in Las Vegas.

“It’s no secret that we compete rather fiercely in most other areas of our business, but given all of the excitement surrounding the sport, we felt the time was right to come together and celebrate our new broadcast partnership,” said John Miller, CMO, NBC Sports Group. “Our collective competitive spirit yielded a piece that turned out extremely well, and we’re looking forward to future collaborations as we build on NASCAR’s momentum.”

Added Robert Gottlieb, EVP of Marketing, FOX Sports, “This approach simply makes sense. The new distribution of NASCAR programming across FOX and NBC lends itself to a co-branded effort. We’re excited to tell NASCAR Nation about how great the 2015 season is going to be. Having FOX carry the first half, and having NBC carry the second half, is a clean and simple schedule that lets fans know where to go each weekend to get the NASCAR action they love.”