NBC Sports, FOX Sports to partner in producing NASCAR-themed creative

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The marketing teams for both NBC Sports and FOX Sports are working together in terms of a jointly promoted effort and creation of NASCAR-themed content for the 2015 season, as the series’ new 10-year television contract begins.

A promotional video announcing the collaboration can be viewed here.

“Two of the world’s largest media companies collaborating on NASCAR-themed creative months before a new season begins demonstrates the level of commitment the industry and our fans can expect from NASCAR and our television broadcast partners in 2015 and beyond,” Brent Dewar, NASCAR chief operating officer, said in a release.

The two teams have co-created an on-air promotion which will be featured on multiple network platforms. NBC Sports Group Chairman Mark Lazarus and FOX Sports President, COO and Executive Producer Eric Shanks confirmed the announcement during the 2014 Sports Business Journal Motorsports Marketing Forum in Las Vegas.

“It’s no secret that we compete rather fiercely in most other areas of our business, but given all of the excitement surrounding the sport, we felt the time was right to come together and celebrate our new broadcast partnership,” said John Miller, CMO, NBC Sports Group. “Our collective competitive spirit yielded a piece that turned out extremely well, and we’re looking forward to future collaborations as we build on NASCAR’s momentum.”

Added Robert Gottlieb, EVP of Marketing, FOX Sports, “This approach simply makes sense. The new distribution of NASCAR programming across FOX and NBC lends itself to a co-branded effort. We’re excited to tell NASCAR Nation about how great the 2015 season is going to be. Having FOX carry the first half, and having NBC carry the second half, is a clean and simple schedule that lets fans know where to go each weekend to get the NASCAR action they love.”

Steve Torrence takes NHRA points lead with Gatornationals victory

NHRA Gainesville Steve Torrence
Jeff Robinson/Icon Sportswire via Getty Images
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GAINESVILLE, Fla. — Two-time defending NHRA Top Fuel champion Steve Torrence took the points lead Sunday in the AMALIE Motor Oil Gatornationals, beating his father, Billy, in the final round at Gainesville Raceway.

Torrence had a 3.809-second run at 322.11 mph to win for the third time this year and 39th overall. He is now on track for another championship despite missing the season opener.

“We’ve got some good momentum and to be in the points lead, it’s a testament to how hard these guys work,” Steve Torrence said after the NHRA Gainesville victory. “We’ve just got to stay focused and concentrate on what the task at hand is, and that’s trying to win a championship. These guys give me an unbelievable race car and you just try not to screw it up.”

Ron Capps won in Funny Car, Alex Laughlin in Pro Stock and Matt Smith in Pro Stock Motorcycle.

Capps raced to his second win this year and 66th overall, beating Tim Wilkerson with a 3.937 at 323.12 in a Dodge Charger SRT Hellcat.

Laughlin topped Aaron Stanfield with a 7.068 at 204.76 in a Chevrolet Camaro for his first win this season and fourth in his career. Smith rode to his first victory in 2020 and 25th overall, topping Andrew Hines with a 6.843 at 196.99 on an EBR.