The marketing teams for both NBC Sports and FOX Sports are working together in terms of a jointly promoted effort and creation of NASCAR-themed content for the 2015 season, as the series’ new 10-year television contract begins.
A promotional video announcing the collaboration can be viewed here.
“Two of the world’s largest media companies collaborating on NASCAR-themed creative months before a new season begins demonstrates the level of commitment the industry and our fans can expect from NASCAR and our television broadcast partners in 2015 and beyond,” Brent Dewar, NASCAR chief operating officer, said in a release.
The two teams have co-created an on-air promotion which will be featured on multiple network platforms. NBC Sports Group Chairman Mark Lazarus and FOX Sports President, COO and Executive Producer Eric Shanks confirmed the announcement during the 2014 Sports Business Journal Motorsports Marketing Forum in Las Vegas.
“It’s no secret that we compete rather fiercely in most other areas of our business, but given all of the excitement surrounding the sport, we felt the time was right to come together and celebrate our new broadcast partnership,” said John Miller, CMO, NBC Sports Group. “Our collective competitive spirit yielded a piece that turned out extremely well, and we’re looking forward to future collaborations as we build on NASCAR’s momentum.”
Added Robert Gottlieb, EVP of Marketing, FOX Sports, “This approach simply makes sense. The new distribution of NASCAR programming across FOX and NBC lends itself to a co-branded effort. We’re excited to tell NASCAR Nation about how great the 2015 season is going to be. Having FOX carry the first half, and having NBC carry the second half, is a clean and simple schedule that lets fans know where to go each weekend to get the NASCAR action they love.”
ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).
“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.
“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”
For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.
“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.
“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”
Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.
“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.