NASCAR: Danica Patrick to take part in GoDaddy Bowl festivities

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College football bowl season is getting ready to start soon, and Danica Patrick is set to be a part of it once again.

The GoDaddy-backed Sprint Cup driver will make multiple appearances in the lead-up to the GoDaddy Bowl on Jan. 4, 2015 in Mobile, Alabama according to the game’s organizers.

Patrick, who recently completed her second season of full-time Cup competition, will serve as Grand Marshal for the Mardi Gras Parade that will take place the day before the game on Jan. 3 in downtown Mobile.

Then, on game day, Patrick will take part in the pre-game coin toss at Ladd-Peebles Stadium and also stick around to award the GoDaddy Bowl trophy to the winning team.

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Patrick finished 28th in the standings this season despite some noticeably solid runs at points. However, she remains one of the sport’s most popular stars and GoDaddy clearly still values her a lot as she’ll once again play a role in their advertising during the NFL’s Super Bowl XLIX in February (which you can see on NBC).

The GoDaddy Bowl features teams from the Sun Belt Conference and the Mid-American Conference. The Arkansas State Red Wolves were recently announced as the game’s Sun Belt team for the fourth consecutive season, and have won this particular game in back-to-back seasons. The representative from the MAC, which stages its own conference title game tonight, has yet to be revealed.