NASCAR: Danica Patrick to take part in GoDaddy Bowl festivities

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College football bowl season is getting ready to start soon, and Danica Patrick is set to be a part of it once again.

The GoDaddy-backed Sprint Cup driver will make multiple appearances in the lead-up to the GoDaddy Bowl on Jan. 4, 2015 in Mobile, Alabama according to the game’s organizers.

Patrick, who recently completed her second season of full-time Cup competition, will serve as Grand Marshal for the Mardi Gras Parade that will take place the day before the game on Jan. 3 in downtown Mobile.

Then, on game day, Patrick will take part in the pre-game coin toss at Ladd-Peebles Stadium and also stick around to award the GoDaddy Bowl trophy to the winning team.

MORE: See how Dale Earnhardt Jr., Kevin Harvick dropped in on New Year’s Day bowl games

Patrick finished 28th in the standings this season despite some noticeably solid runs at points. However, she remains one of the sport’s most popular stars and GoDaddy clearly still values her a lot as she’ll once again play a role in their advertising during the NFL’s Super Bowl XLIX in February (which you can see on NBC).

The GoDaddy Bowl features teams from the Sun Belt Conference and the Mid-American Conference. The Arkansas State Red Wolves were recently announced as the game’s Sun Belt team for the fourth consecutive season, and have won this particular game in back-to-back seasons. The representative from the MAC, which stages its own conference title game tonight, has yet to be revealed.

Ken Roczen signs with HEP Progressive Ecstar Suzuki for 2023

Roczen Progressive Ecstar Suzuki
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ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).

“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.

“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”

For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.

“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.

“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”

Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.

“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.