NASCAR: Ty Dillon to run 2015 Daytona 500, marks occasion by eating Cheerios (VIDEO)

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Last year at the Daytona 500, Austin Dillon announced his arrival on the NASCAR Sprint Cup Series circuit by winning the pole in the famous No. 3 Richard Childress Racing Chevrolet.

Now, his little brother, XFINITY Series driver Ty Dillon, will seek to make his own big splash in the 2015 running of The Great American Race.

RCR has announced that Ty will make his Daytona 500 debut next February in the No. 33 Circle Sport Racing Chevrolet with backing from Cheerios (one of Austin’s main sponsors) and supermarket chain Kroger.

The Circle Sport team, owned by Joe Falk, is affiliated with RCR and ran Ty in his first two Sprint Cup races this past fall. He finished 25th at Atlanta, and later 27th in the penultimate race of the year at Phoenix.

Ty broke the news earlier today in fitting fashion – with a Vine that ended with him at the breakfast table, eating a bowl of Cheerios.

“We are fortunate to have a great partner like [Cheerios’ parent company] General Mills giving me the opportunity to race in one of the most prestigious events in all of sports,” he said in a team release.

“Not only has General Mills been a long-time supporter of RCR but also my family, partnering with Austin (Dillon) for the 2013 Daytona 500 and this past season. I can’t thank General Mills and Kroger enough for being part of this race.”

Ty finished fifth in the XFINITY Series standings last season after claiming his first series win at Indianapolis and collecting 24 Top-10 finishes.

Now, he’s looking forward to another milestone in his journey up the NASCAR ladder.

“The Daytona 500 is a major step in Ty’s career and it’s terrific to have General Mills as a big part of this monumental race,” RCR team owner Richard Childress said in his own thoughts.

“General Mills has such a great history in NASCAR and we are proud to feature the Cheerios colors on Ty’s race car for the Daytona 500 and the millions of NASCAR fans who will be watching. We hope to bring Cheerios a victory.”

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Credit: Richard Childress Racing.

Max Verstappen, Sergio Perez and Formula One embrace the United States

Verstappen Perez United States
Fatih Aktas/Anadolu Agency via Getty Images
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Last week, Red Bull Racing revealed its new car, the RB19, and a new relationship with Ford Motor Co. in an event in New York City complete with drivers Max Verstappen, Sergio Perez and team principal Christian Horner.

It’s the first Formula 1 team to launch in the United States for 2023, but even that small move of the needle reflects a major shift in the attitude of both F1’s management and their teams – and the extent to which the American audience has fully embraced the sport.

“It’s something fantastic and unique, for the sport to be able to break it into the U.S,” Perez told NBC Sports. “The market is huge and it’s a huge opportunity for everyone involved, for the drivers, for the team. It’s always a huge market.”

Verstappen Perez United States
Sergio Perez finished fourth in the Unites States Grand Prix, but he was first with the fans.  – Jared C. Tilton/Getty Images

In 2023, Formula 1 will race three times in the United States and five times in North America. The Circuit of the Americas will host their 11th consecutive race in October before heading south to Mexico City. Miami returns for a second time in May on a temporary street course around the Hard Rock cafe and the third addition is in downtown Las Vegas in November.

With the Canadian Grand Prix on the schedule for June and the Brazilian Grand Prix in November, American fans are now in the ballpark of Europeans, who have eight events on the continent and one in England.

In 2022, Verstappen won every race in North America. He was kept from sweeping the hemisphere only by George Russell, who won in Brazil. That fact is less remarkable when one considers that Verstappen won 15 times in the season – nearly two-thirds of the races on the schedule.

By the time Formula arrived in Austin, Texas, for Round 20 of 23, Verstappen already had wrapped up his second consecutive championship.

“Sometimes it can be hard to replicate the season, but I think it’s the same as with the car, right? You always try to improve it,” Verstappen told NBC Sports. “And I always look at the little details that even when you have had a good race, you could have done better. And then of course you also learn from the bad races. So we always try to look for these little improvements and general experience you gain year after year.

“You try to do better, but of course it also depends a lot on the package you have.”

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Max Verstappen United States Grand Prix win was one of 15 for the drivers and 17 for Red Bull.
(Gongora / NurPhoto via Getty Images)

Now Verstappen’s thoughts inevitably will turn to establishing a dynasty, and America will again play a pivotal role.

“I just enjoy what I’m doing,” Verstappen said.  “After the years in Formula One, when you have to be on top of your game and you gain a lot on your experience – in that sense nothing really can get to you anymore. Every year you just try to do the best you can. But a lot depends on the material around you. It’s always a bit of a guess. Start the season as fit as you can be and be well prepared. But if you don’t have the car, you’re not going to win the championship.”

Perez added two wins to Red Bull’s total, at Monaco and the Marina Bay Street course. With two of the US 2023 races on street courses, Perez hopes to close the gap on Verstappen and potentially be his chief rival for the championship.

“The strategy is clear; it is to maximize the potential of the car – and we believe we have a good car, but how good?,” Perez said “We don’t know what the competition is doing. We just give our best in building this car and we hope that it’s good enough to get us to win races.

“I think we have to work together as a team. At the same time. We both want to win the championship. It’s just having good compromise. The competition will be really strong out there, so we really need everything we possibly can get from each other.”

Formula One returns to the United States for Round 6 and the Miami Grand Prix on May 7.