NASCAR elevates five staff to Vice President roles


NASCAR has delivered an early Christmas present to these five. See today’s release below:

NASCAR today announced it has promoted five leaders in its Daytona Beach, Florida, and Charlotte, North Carolina, offices to Vice President, in recognition of their various achievements and leadership roles in key business units.

The five promoted today include: David Higdon, Integrated Marketing Communications (Daytona Beach); Cory Posocco, NASCAR Events Group (Daytona Beach); Chad Seigler, Team Marketing Services (Charlotte); Colin Smith, NASCAR Digital Media (Charlotte); and Tshneka Tate, Legal (Charlotte).

“We have developed a very strong and deep leadership team that has provided expertise and strong results during a period of unique challenge and opportunity for our industry,” said Brian France, NASCAR chairman and chief executive officer. “Each of these individuals has demonstrated success in driving key initiatives across NASCAR and now become part of an overall leadership group that has us well positioned for the future.”

David Higdon, Vice President, Integrated Marketing Communications – Since joining NASCAR in 2011, Higdon has overseen several divisions within IMC and led numerous marketing communications campaigns and public affairs initiatives for the company and industry. He has also played a lead role in crisis communications and provided senior communications counsel and leadership during the creation of IMSA, which unified sports car racing in America, and through its inaugural season in 2014.

Cory Posocco, Vice President, NASCAR Events Group – After beginning his career as Stafford Speedway’s marketing / public relations director and special events coordinator, Posocco joined NASCAR in 2000. Since then he has steadily taken on greater roles in orchestrating special events, including NASCAR’s annual Sprint Cup Series Awards show, Hall of Fame induction ceremonies and countless other events at every level of NASCAR racing.

Chad Seigler, Vice President, Team Marketing Services – As a senior leader who helped create the Industry Services function at NASCAR, Seigler currently oversees Team Marketing Services which helps drive sponsorship sales for race teams at all three national series levels and ensures the deployment of broad NASCAR resources to support various team initiatives. He joined NASCAR in 2007 after two years at Nextel and five seasons with the Carolina Panthers.

Colin Smith, Vice President, NASCAR Digital Media – Joining NASCAR in 2012 after 14 years in various roles focused on college sports at RAYCOM, Smith has overseen the dramatic growth of NASCAR’s digital platform including and a suite of touted mobile applications. He plays a key role driving integration of the digital portfolio with NASCAR’s broadcast partners, various NASCAR departments and the broader industry, as well as content distribution through various channels.

Tshneka Tate, Vice President, Senior Assistant General Counsel – A member of NASCAR’s legal team since 2000, Tate has risen to become senior in-house counsel with oversight of all legal issues for NASCAR Media Group, NASCAR Productions and NASCAR Digital Media. Recently, she played a key role in new rights agreements with FOX, NBC, IMG and was lead counsel on the transition of digital rights from Turner Sports back to NASCAR in 2012. Before joining NASCAR, Tate worked in the Maryland Attorney General’s office.

Ken Roczen signs with HEP Progressive Ecstar Suzuki for 2023

Roczen Progressive Ecstar Suzuki
Align Media

ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).

“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.

“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”

For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.

“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.

“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”

Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.

“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.