It’ll be like old times for Matt Kenseth, Dewalt in 2015

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If you have a jacket, ball cap, t-shirt or other memorabilia from when Matt Kenseth was sponsored by DeWalt, well … what’s old is now new again, and you can wear the old stuff proudly, with Kenseth being reunited with former sponsor DeWalt in 2015.

DeWalt ended its sponsorship with Richard Petty Motorsports at the end of the 2014 season when Marcos Ambrose decided to return to his native Australia to compete on the V8 Supercars Series.

Now, DeWalt is back with Kenseth, who sponsored him during his previous tenure at Roush Fenway Racing, for at least six races. Maybe DeWalt will bring Kenseth some good luck, as he failed to win even one race in 2014 after winning a career-best and series high seven races in his first season at Joe Gibbs Racing.

The majority of Kenseth’s Sprit Cup races in 2015 will be sponsored by Dollar General, while longtime JGR sponsor Home Depot has elected to end its participation in NASCAR, leaving Lowe’s and Menard’s as the two primary home improvement sponsors in the Sprint Cup Series.

Another of Ambrose’s sponsors at RPM, Stanley Tools, will appear on Carl Edwards’ car in 2015 for at least 12 races, as well. DeWalt and Stanley are owned by the same company.

Check out a video of the new paint scheme for Kenseth’s No. 20 Toyota:

2015 DEWALT Car Design, Sneak Peek

Reunited! Get a sneak peek at Matt Kenseth's 2015 DEWALT car design in this fast-paced wrap video:

Posted by Joe Gibbs Racing on Friday, December 12, 2014

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Michelin appoints new North American motorsports director

Michelin
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Michelin North America has named Tony Ménard as director of motorsports, effective Jan. 1, 2020.

Ménard is succeeding Chris Baker, who has held the role for the past eight years. Baker is scheduled to retire in March of 2020, ending a lengthy career that began with Michelin in 1982.

“Chris has played a vital role in the growth and success of our motorsports program, both for BFGoodrich and Michelin in North America,” said Matthieu Bonardel, global director for Michelin Group’s motorsports business entity. “His passion and understanding for motorsport fueled growth in the organization and established credibility in the market. Chris’s leadership propelled the Group, which experienced tremendous success with race wins, and advanced the way the brands leveraged our motorsports participation to benefit the overall business.”

A native of Le Mans, France, Ménard has served in several positions during his 30-year career with Michelin, most recently serving global business leader for Michelin brand in the passenger-vehicle category. Ménard has worked closely with the North American motorsports team since early July in preparation for the transition.

Baker oversaw the development of the motorsports function for Michelin and BFGoodrich Tires brands as a single business unit in North America. He also directed the expansion of Michelin’s involvement in IMSA sports-car racing as the “Official Tire of IMSA” and BFGoodrich Tires partnership with SCORE International Racing as the “Official Tire of SCORE.”

During Baker’s tenure, BFGoodrich achieved an unprecedented 650 off-road class wins, including five overall victories in the Baja 1000. The brand also demonstrated performance in the Battery Tender Global Mazda MX5 Cup presented by BFGoodrich Tires, Lucas Oil Off Road Racing, Ultra4 King of Hammers, and provided strong support of grass roots racing across North America with the Sports Car Club of America (SCCA), National Auto Sport Association (NASA), and Super Production Challenge in Canada.

“I am incredibly grateful to Michelin for the opportunities and support throughout my career, and to all the folks that I have worked with and continue to work with,” Baker said. “I want to thank all the teams, partners, officials and fans who have made our relationships so successful and are essential to the brands’ successes. I look forward to witnessing the continued success of our motorsports programs under Tony’s leadership, as well as the contributions of the Michelin Motorsport North America staff and volunteers, who are completely dedicated and invested in representing our brands in competition.”