NASCAR: Folds of Honor, QuikTrip to sponsor Atlanta Cup race

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Atlanta Motor Speedway has a new place on the NASCAR Sprint Cup Series schedule in 2015. And its event now has new title sponsors.

Folds of Honor, a non-profit that provides educational scholarships and assistance to the families of U.S. military men and women who have been killed or disabled while serving our country, has teamed up with convenience store chain QuikTrip to back Atlanta’s March 1, 2015 Cup race – the Folds of Honor/Quiktrip 500.

This particular race used to be run on Labor Day weekend, but has been shifted to the second weekend of the season and the first following the Daytona 500. In addition to the Cup main event, the NASCAR Camping World Truck Series and XFINITY Series will run a single-day doubleheader at Atlanta on Feb. 28.

“I have had a love for speed my entire life,” Folds of Honor founder Maj. Dan Rooney said in a statement. “To combine the speed of NASCAR with the powerful, life-changing force of Folds of Honor is simply beyond my wildest dreams. Thank you to QuikTrip for being a long-term partner to Folds of Honor and for fueling the future of our military families.”

Said AMS president Ed Clark: “Folds of Honor and QuikTrip provide a unique partnership for Atlanta Motor Speedway. We are humbled at the opportunity to honor and support military members and their families and the commitments they have made to our country in conjunction with their event, which brings fans to Georgia from all over the country.”

Folds of Honor has provided more than 7,500 scholarships since its inception in 2007, with more than 2,000 awarded in 2014 alone. At several races in 2014, its partnership with Budweiser was spotlighted on the No. 4 Stewart-Haas Racing Chevrolet of reigning Sprint Cup champion and Bud-sponsored driver Kevin Harvick.