Sprint’s reign as title sponsor of NASCAR’s top-level Cup Series will come to an end at the conclusion of the 2016 season. For the sanctioning body, it’s the start of another search for a major series sponsor.
But as NASCAR on NBC analyst Frank Stoddard noted on today’s episode of NASCAR AMERICA, Brian France and Co. have two key things in their favor as they seek out a big brand with big money for its biggest division.
With Sprint announcing its exit two years in advance, time is on their side. Also, the sport is coming off a thrilling 2014 Chase for the Sprint Cup that managed to draw in additional mainstream interest despite the Championship Race at Homestead lacking marquee stars such as Dale Earnhardt Jr. and Jeff Gordon.
One figures that the latter is something France and his team will be pushing to prospective sponsors in the months to come.
Former Cup crew chief Steve Letarte and former Cup standout Jeff Burton also weighed in on Sprint’s exit and the new energy that a new sponsor can bring to the series. You can check out their thoughts in the clip above.