And here it is: Dale Earnhardt Jr.’s new helmet for 2015.
Nationwide Insurance is taking on a bigger role in sponsoring the No. 88 Hendrick Motorsports Chevrolet in 2015.
This helmet then poses something of an interesting juxtaposition – a skull and crossbones on the same helmet as an insurance company and its logo.
Or it could be a case where the message is, if you don’t have Nationwide, you could end up as a skull and crossbones.
Either way, this new lid is a conversation starter.