Dale Jr. to drive car, take part in coin toss during Friday’s TaxSlayer Bowl

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On Wednesday, downtown dwellers in Jacksonville, Florida were treated to the sight of Dale Earnhardt Jr.’s No. 88 Chevy Camaro rumbling through the streets.

Earnhardt himself wasn’t driving the car, which was being filmed for a pre-game stadium video promo for Friday’s TaxSlayer Bowl in Jacksonville between the Iowa Hawkeyes and Tennessee Volunteers.

But NASCAR’s most popular driver will bring the 88 car onto the field just before the B1G-SEC battle. He’ll also be taking part in the coin toss.

TaxSlayer is a major sponsor for Earnhardt’s JR Motorsports stable in the XFINITY Series. The company is usually found on JRM’s No. 7 Chevy Camaro for driver Regan Smith, who will also be at Friday’s game.

“It is a good marriage,” JR Motorsports’ marketing director Kelly Lumsden said to the Florida Times-Union. “Dale and Regan picked winners for each week of the college football season for others to pick against, and the winner of that will be at the game…

“…It is a good awareness campaign putting their brand out and growing it. And the team will get a lot of lift off this game because [Earnhardt] will tweet from it and show that he’s there.”

The 88 car’s romp through Jacksonville should look pretty sweet on the video boards at EverBank Field (home of the NFL’s Jacksonville Jaguars). The stadium’s 362-foot-wide boards are the largest LED high-definition screens in the world.