Ryan Newman’s new CAT design plays well in Peoria

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Old-time NASCAR fans might remember back in 1969, aide John Ehrlichman said of one of then-President Richard Nixon’s policies, “Don’t worry, it’ll play in Peoria.”

When Richard Childress unveiled the new look of Ryan Newman’s No. 31 Caterpillar-sponsored 2015 Chevrolet SS, the debut Wednesday was held at the CAT Visitors Center in Peoria, Illinois.

And it certainly indeed did play well in Peoria.

Several dozen CAT employees and race fans braved below-freezing temperatures and sharp wind to turn out for the event. It was also the first time that Newman saw the new look on his car.

The best way to describe the new graphics is a refreshed look of the traditional CAT logo, but with more black, white and gold in the overall look.

“I think it’s cool looking,” Newman told WMBD Radio (see video). “It obviously has a lot of black, but there’s a lot of history with black and RCR. But it does represent the Caterpillar colors well.

“This is my first trip to Peoria to see some of these things. But at the same time, seeing the car for the first time in person vs. seeing it on paper is two different things. It is nice to see and we’ll try to do our best to get it into victory lane this year.”

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