Tommy Baldwin Racing names Bray Pemberton as GM

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Bray Pemberton, son of NASCAR senior vice president of competition and racing development Robin Pemberton, has been named General Manager and Chief Legal Counsel for Tommy Baldwin Racing, the team announced.

Bray Pemberton, who is also the nephew of NASCAR broadcaster Randy Pemberton, will take over much of the administrative aspect of the operation, allowing team owner Tommy Baldwin Jr. to focus on further growing the two-car organization.

“We are excited about bringing Bray on board to manage the business and legal elements at Tommy Baldwin Racing,” Baldwin said in a team media release. “This will give me the opportunity to focus on the big picture and spend more time building TBR into a championship-caliber organization.”

Bray Pemberton, 29, graduated from the University of South Carolina School of Law in 2012. From there, he followed in his family’s racing footsteps by working for Randy Humphrey Racing, followed by a stint as GM for Swan Racing, which ceased operations last April.

“While I am grateful for all of the opportunities I have had with race teams in NASCAR, I can honestly say I’ve never been so excited about the possibilities I now have working alongside Tommy Baldwin,” Pemberton said. “I have the utmost respect for what Tommy and (wife) Beth have done over the past few years in building this team, basically on their own.

“I see so many great opportunities to help continue to grow their dream and see TBR compete with the top teams in NASCAR.”

Pemberton’s hiring comes just days after at least one report that TBR may either reduce its two-car operation or potentially form an alliance with Jay Robinson Racing for the 2015 Sprint Cup season.

TBR’s two drivers in 2014, Michael Annett and Reed Sorenson, each competed in all 36 races on the Sprint Cup schedule, finishing 33rd and 34th, respectively.

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