Last year’s Chase For The Sprint Cup easily could have qualified as a TV reality show, what with all the drama, excitement, exasperation and even punches.
Now, NASCAR and its broadcast arm, NASCAR Productions, will produce an actual reality TV series about Hispanic racers trying to make it in the sport and transitioning to life and racing in the U.S.
The sanctioning body announced that well-known Cuban-American actor William Levy will be one of the producers of the non-scripted series.
“Our goal is to produce original TV, film and digital projects that highlight some of the most compelling stories in NASCAR,” Zane Stoddard, NASCAR’s vice president of entertainment marketing and content development, said in a media release.
“We are excited about the opportunity to partner with William Levy and his team on a project we believe both sports and non-sports fans alike will enjoy,” Stoddard added.
There’s no timetable on when actual filming will begin, but NASCAR Productions plans on pitching the proposed series to TV networks next month, according to a story on NASCAR.com.
Levy, who will star with Vince Vaughn in a new movie, “Term Life,” due out later this year, is perhaps best known for his Spanish-language telenovela “Triunfo del Amor (Triumph of Love).”
“I’m truly thrilled about partnering with NASCAR and I can’t wait to show my fans worldwide this creative endeavor,” Levy said.
Levy took part in the 2014 season-ending weekend at Homestead-Miami Speedway and met several NASCAR drivers, including Brad Keselowski.
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