New company lands exclusive NASCAR video game rights

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NASCAR’s video game rights have shifted not only back to an American-based company, but one that’s right in the heart of stock car country.

Charlotte, N.C.-based DMi Games has announced that it has acquired exclusive licensing rights to produce NASCAR games as part of a multi-year agreement.

They’ll be taking over for UK-based Eutechnyx, which has been the NASCAR licensee since 2010.

As part of the deal, DMi has acquired from Eutechnyx “certain NASCAR-related assets” including core art assets such as cars and tracks. It has also received some existing NASCAR games, such as the NASCAR Manager mobile app.

“It is a deal that had been in the works for several months,” DMi president Ed Martin writes in an open letter on his company’s website. “But it was something that could not be disclosed until everything was finalized. And by ‘everything,’ I mean a very long and complex set of negotiations and agreements.

“Just to give you some context, a contemporary NASCAR video game has over 1,000 licensed and approved properties in it. That’s a lot of stakeholders and people to get organized!”

Martin says his group plans to “develop & publish a wide range of games across pretty much any interactive entertainment platform you can imagine – including console, PC and mobile.” He then confirms in his letter that an all-new NASCAR game will be produced by DMi for the Playstation 4, Xbox One, and PC platforms in 2016.

Eutechnyx will close out their NASCAR tenure with “NASCAR ’15,” an update of its previous “NASCAR ’14” game that will have an online-only release this spring for Playstation 3, Xbox 360, and PC.

In a separate statement put out by DMi Games’ parent company, HC2 Holdings, NASCAR’s VP of licensing/consumer products, Blake Davidson, said the new partnership would provide “a first-class gaming experience to our fans.”

He also cited DMi’s roots in Charlotte, a home for many teams within the NASCAR industry.

“Establishing the company in Charlotte, a central location for the NASCAR industry, will only strengthen this great partnership,” Davidson added.

Starting lineup grid for IMSA Petit Le Mans: Tom Blomqvist puts MSR on pole position

Petit Le Mans lineup
IMSA
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IMSA WeatherTech SportsCar championship contender Tom Blomqvist put the Meyer Shank Racing Acura at the front of the starting lineup for the Motul Petit Le Mans at Michelin Road Atlanta.

Blomqvist turned a 1-minute, 8.55-second lap on the 2.54-mile circuit Friday to capture his third pole position for MSR this season. Earl Bamber qualified second in the No. 02 Cadillac for Chip Ganassi Racing.

Ricky Taylor was third in the No. 10 Acura of Wayne Taylor Racing, which enters Saturday’s season finale with a 19-point lead over the No. 60 of Blomqvist and Oliver Jarvis (who will be joined by Helio Castroneves) for the 10-hour race.

PETIT LE MANS STARTING GRID: Click here for the starting lineup l Lineup by car number

PETIT LE MANS: Info on how to watch

With the pole, MSR sliced the deficit to 14 points behind WTR, which will field the trio of Taylor, Filipe Albuquerque and Brendon Hartley in Saturday’s race.

“We really needed to put the car in this kind of position,” Blomqvist said. “It makes our life a little less stressful tomorrow. It would have given the No. 10 a bit more breathing space. It’s going to be a proper dogfight tomorrow. The guys gave me such a great car. It’s been fantastic this week so far, and it really came alive. I’m hugely thankful to the boys and girls at MSR for giving me the wagon today to execute my job.

“That was a big effort from me. I knew how important it was. It’s just awesome for the guys to give them some sort of reward as well. It’s always nice to be quick. If you do the pole, you know you’ve got a quick car.”

Though WTR has a series-leading four victories with the No. 10, MSR won the Rolex 24 at Daytona and has five runner-up finishes along with its three poles.

The strong performances of the ARX-05s ensure that an Acura will win the final championship in IMSA’s premier Daytona Prototype international (DPi) division, which is being rebranded as Grand Touring Prototype in the move to LMDh cars next season.

Taylor qualified third despite sliding into the Turn 5 gravel during the closing minutes of qualifying while pushing to gain points.

“Qualifying was important for points,” Taylor said. “Going into it, if we outqualified the No. 60 Meyer Shank Acura, they had a lot to lose in terms of championship points. So, we were trying to increase the gap over 20 points which would’ve made a big difference for tomorrow. We would have loved to get the pole and qualify ahead of the No. 60, but in the scheme of the points, it didn’t change a whole lot. I’m feeling good since it’s such a long race, and the No. 10 Konica Minolta Acura team does such a good job strategizing and putting us in a good position.

“I’m very confident in our lineup and our team compared to them over the course of 10 hours. I’d put my two teammates up against those guys any day. I think we are all feeling optimistic and strong for tomorrow.”

In other divisions, PR1 Mathiasen Motorsports (LMP2), Riley Motorsports (LMP3), VasserSullivan (GTD Pro) and Paul Miller Racing (GTD) captured pole positions.

The broadcast of the 10-hour race will begin Saturday at 12:10 p.m. ET on NBC, moving at 3 p.m. to USA Network.


QUALIFYING

Results

Results by class

Fastest lap by driver

Fastest lap by driver after qualifying

Fastest lap by driver and class after qualifying

Fastest lap sequence in qualifying

Best sector times in qualifying

Time cards in qualifying

PRACTICE RESULTS: Session I l Session II l Session III