McLaren F1 adds CNN to partner portfolio

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CNN International will retain its Formula One presence for 2015 and beyond; the company has confirmed a new partnership with McLaren Technology Group, McLaren announced today.

This will not see CNN as a primary sponsor on the car. However, CNN will be on the front-wing endplates of the new McLaren MP4-30 Honda, which will be unveiled online on January 29.

It also allows for CNN’s use of McLaren’s soon-to-open thought leadership centre, based within the McLaren Technology Campus in Woking, Surrey, U.K., from which CNN International will produce several programmes to be broadcast globally across its network.

“This is a groundbreaking partnership between two trusted brands with a passion for high performance and continued innovation,” Rani Raad, chief commercial officer, CNN International said in a release.

“Committed to being first, we share a mutual respect for each other’s operations – whether that’s the tenacity of CNN journalists in going to the heart of a story or McLaren’s forensic focus for every F1 race. With a shared global footprint and highly engaged audience, there’s a lot of expertise and best practice that we can both invest in this partnership.”