NASCAR: Trackside shopping set to change as part of new Fanatics deal (UPDATED)

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The familiar merchandise haulers at NASCAR tracks will be reduced in favor of a central superstore made up of climate-controlled tents. Credit: NASCAR

“Souvenir Row” is soon going to look a lot different.

For many years at NASCAR tracks, fans have flocked to groups of merchandise haulers to pick up T-shirts, jackets, hats, and other nick-nacks that represent their favorite drivers.

But the trackside shopping experience will soon change.

Sports merchandise company Fanatics has signed a 10-year agreement with NASCAR and NASCAR Team Properties to become the primary retailer of series, team, and driver gear at all Sprint Cup events.

As part of that, the familiar haulers will be gradually reduced in favor of a central superstore made up of climate-controlled tents as well as, in some instances, smaller retail areas around the track.

Fanatics’ apparel division will also produce its own NASCAR merchandise to complement the current lines from other authorized licensees.

The company has already partnered with many other sports leagues, teams, schools, and organizations including NBC Sports.

“Fanatics is extremely excited to partner with NASCAR and NASCAR Team Properties to greatly expand their at-track retail presence,” said company president Ross Tannenbaum in a release.

“We have taken the time to listen to what the fans, teams, drivers and NASCAR were asking for and look forward to using our market-leading scale, technology and production capabilities to deliver an improved and entertaining shopping experience for years to come.”

While things will, more or less, remain as they are now at Daytona Speedweeks next month, noticeable changes should be in place by mid-season. The new model is expected to be fully implemented by 2016.

In an interview with MotorSportsTalk this afternoon, NASCAR executive vice president/chief marketing officer Steve Phelps said that placement of the superstore and its satellite areas during a race weekend will depend on the tracks themselves.

“If you’ve got 150,000 fans going to Daytona, that may look different than a track that serves a smaller number of fans both from a footprint standpoint as well as the number of fans that are attending, as obviously some facilities hold more than others,” he explained. “We’re working through all of that with the people at Fanatics as well as with the race tracks.”

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Within the central superstore at the track, fans can expect unique merchandise areas for each driver. Credit: NASCAR

The superstore will feature unique merchandise areas for each driver. Phelps said that this ‘store-within-a-store’ concept will allow for more merchandise per driver on hand, a more diverse array of product, and more pricing points.

And while fan favorites such as Dale Earnhardt Jr., Jeff Gordon, Danica Patrick, and Tony Stewart are likely to have bigger merchandise areas, drivers not as popular will also have spaces for their own gear.

“There will be opportunities for drivers who, frankly, are not selling merchandise at the race track to have an opportunity to have merchandise sold and have their fans be able to show their colors and their driver with pride,” Phelps said.

“What we wanted to make sure we did is that every driver had product out there. We’re servicing drivers who are 30th in the points, not just [first through fifth]. We think that’s a very important thing for the sport.”

If fans are unable to find a specific item in stock, they’ll be able to order from Fanatics’ online NASCAR shop. Phelps also mentioned that, ultimately, fans will have the chance to buy gear from their grandstand seat and be able to either pick it up at the superstore before they leave the track or have it shipped to their homes.

It’s shaping up to be quite a change from the current model of trackside shopping.

Phelps admitted that he expects to see some initial backlash from fans that look at visiting the haulers as a race-weekend tradition – one that enables them not just to buy gear, but to congregate with fellow fans of their driver.

However, he also expects they’ll be able to do that just as well in the specific merchandise areas within the superstore. Throw in a special area for driver appearances and autograph sessions, and the complex stands to be more than a shopping space but a major social hub altogether.

“We think it will create an entirely new way for fans to interact,” he says. “The haulers have been around for 20-25 years. This is the new evolution, and ultimately, we believe that the bulk of the fans are gonna embrace this and really be excited about it.”

NHRA playoffs kick off with Beckman, Crampton, Line, Savoie wins

Photos and videos courtesy of NHRA
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(NHRA media release)

MOHNTON, Pa. – It’s been over a year since Jack Beckman parked his Infinite Hero Foundation Dodge Charger SRT Hellcat Funny Car in an NHRA winner’s circle but on Sunday at the 35th annual Mopar Express Lane NHRA Nationals presented by Pennzoil he came out on top.

Not only did Beckman defeat John Force in the final round at Maple Grove Raceway, he also took over the NHRA Mello Yello Drag Racing Series points lead.

“Our Sunday, I think it was perfect,” Beckman said. “That car was consistent, and it was fast. It’s one thing to be consistent and be a 10th (of a second) off the field but to run numbers as good as any other car out here, up and down the race track all four runs on race day.”

Richie Crampton (Top Fuel), Jason Line (Pro Stock) and Jerry Savoie (Pro Stock Motorcycle) were victors in their respective divisions at the first race of the 2019 Countdown to the Championship playoffs.

Beckman has been the runner-up four times in 2019 but it was his 3.958-second pass at 330.07 that gave him the holeshot win over Force’s quicker 3.952. One of the runner-up finishes was just two weeks ago at the U.S. Nationals against Force.

“In NHRA, you have zero control over what the car and driver in the other lane are doing,” Beckman said. “Did I want to beat him? Of course. Did it sting that he beat us in the Indy final? Duh. But none of that was going to help me be any better. Some fans came over before the final and said, ‘Hey, we’ll go razz John.’ And I said, ‘Don’t poke the bear.’ That guy, always seems to find a way to get motivated and win more races.”

It was a battle of Kalitta Motorsports in the Top Fuel final round but it was Crampton who raised the Wally trophy when he defeated his teammate Doug Kalitta with his 3.738 pass at 329.10 in his DHL dragster. Crampton now ties team owner and NHRA legend Connie Kalitta with 10 career wins.

Doug Kalitta snagged the Top Fuel points lead when previous leader and reigning champion Steve Torrence made an early exit in round one.

“It was definitely a great day for the whole team,” Crampton said. “All four cars are running good, particularly the dragsters, of course. But for Doug to take the points lead heading out of here, and we made a good jump in the points as well, that’s what we need to do. It’s that time of the year. It’s time to execute on race day and Connie and (crew chief) Kurt Elliott gave me the car to do it.”

Line earned his 50th Pro Stock title when he defeated Fernando Cuadra in the final round of eliminations thanks to his 6.553 pass at 210.60 in his Summit Racing Equipment Chevrolet Camaro. Line also took over the points lead from his KB teammate Bo Butner. Cuadra, who was completing in his first career final round, is also a KB powered car.

“It was a big victory, for sure,” Line said. “Not one of my shiner moments, but big victory, nonetheless. I was a little tardy (leaving the starting line) so not what you want to do in the final round. But 50 wins just means I’ve had some great race cars to drive and some great people I’ve gotten to work with over the years. It’s been a fun ride.”

Savoie picked up his second consecutive win on his White Alligator Racing Suzuki. He took down Steve Johnson with his 6.774 lap at 198.55 in the final round and went on to claim the Pro Stock Motorcycle points lead.

“It was just a great, great day for everyone. My whole team. I don’t take any of this credit. (Crew chief) Tim (Kulungian) and everybody on the team worked their butts off and here we are. At my age, I can do it. I didn’t count on making the top 10 because I took three races off. And, bam! Here we are. No one, not even myself expected this.”

The Mello Yello Drag Racing Series continues Sept. 27-29 with the second race of the Mello Yello Countdown to the Championship playoffs, the AAA Insurance NHRA Midwest Nationals at World Wide Technology Raceway in St. Louis.

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FINAL FINISHING ORDER:

TOP FUEL: 1. Richie Crampton; 2. Doug Kalitta; 3. Austin Prock; 4. Brittany Force; 5. Clay Millican; 6. Mike Salinas; 7. Leah Pritchett; 8. Antron Brown; 9. Steve Torrence; 10. Jordan Vandergriff; 11. Dan Mercier; 12. Terry McMillen; 13. Todd Paton; 14. Billy Torrence; 15. Lex Joon; 16. Smax Smith.

FUNNY CAR: 1. Jack Beckman; 2. John Force; 3. Ron Capps; 4. J.R. Todd; 5. John Smith; 6. Tim Wilkerson; 7. Matt Hagan; 8. Robert Hight; 9. Shawn Langdon; 10. Tommy Johnson Jr.; 11. Jim Campbell; 12. Cruz Pedregon; 13. Jonnie Lindberg; 14. Mike McIntire; 15. Bob Tasca III; 16. Terry Haddock.

PRO STOCK: 1. Jason Line; 2. Fernando Cuadra; 3. Matt Hartford; 4. Jeg Coughlin; 5. Deric Kramer; 6. Bo Butner; 7. Erica Enders; 8. Alex Laughlin; 9. Aaron Stanfield; 10. Kenny Delco; 11. Chris McGaha; 12. Bob Benza; 13. Greg Anderson; 14. Wally Stroupe; 15. David Miller; 16. Val Smeland.

PRO STOCK MOTORCYCLE: 1. Jerry Savoie; 2. Steve Johnson; 3. Matt Smith; 4. Karen Stoffer; 5. Angelle Sampey; 6. Eddie Krawiec; 7. Andrew Hines; 8. Hector Arana Jr; 9. Angie Smith; 10. Ryan Oehler; 11. Kelly Clontz; 12. Jianna Salinas; 13. Michael Ray; 14. Scotty Pollacheck; 15. Hector Arana; 16. Ron Tornow.

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FINAL RESULTS:

TOP FUEL: Richie Crampton, 3.738 seconds, 329.10 mph def. Doug Kalitta, 3.779 seconds, 331.28 mph.

FUNNY CAR: Jack Beckman, Dodge Charger, 3.958, 330.07 def. John Force, Chevy Camaro, 3.952, 328.78.

PRO STOCK: Jason Line, Chevy Camaro, 6.553, 210.60 def. Fernando Cuadra, Camaro, 6.594, 208.78.

PRO STOCK MOTORCYCLE: Jerry Savoie, Suzuki, 6.774, 198.55 def. Steve Johnson, Suzuki, 6.805, 196.59.

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FINAL ROUND-BY-ROUND RESULTS:

TOP FUEL: ROUND ONE — Austin Prock, 3.698, 331.61 def. Jordan Vandergriff, 3.757, 322.34; Mike Salinas, 3.818, 252.80 def. Billy Torrence, 4.727, 163.53; Brittany Force, 3.691, 326.79 def. Todd Paton, 4.265, 207.98; Leah Pritchett, 3.731, 326.40 def. Lex Joon, 4.858, 152.73; Doug Kalitta, 3.722, 330.96 def. Smax Smith, 8.356, 74.14; Richie Crampton, 3.733, 329.26 def. Dan Mercier, 3.892, 310.63; Antron Brown, 3.743, 328.30 def. Terry McMillen, 4.130, 237.59; Clay Millican, 3.752, 329.67 def. Steve Torrence, 3.741, 330.15; QUARTERFINALS — Crampton, 3.781, 324.44 def. Brown, 9.080, 81.48; Kalitta, 3.740, 329.83 def. Salinas, 4.354, 196.39; Prock, 4.735, 219.51 def. Pritchett, 5.736, 105.48; Force, 3.784, 306.67 def. Millican, 3.927, 266.42; SEMIFINALS — Crampton, 4.656, 164.57 def. Force, Broke; Kalitta, 3.740, 333.91 def. Prock, 4.015, 295.66; FINAL — Crampton, 3.738, 329.10 def. Kalitta, 3.779, 331.28.

FUNNY CAR: ROUND ONE — John Smith, Dodge Charger, 4.280, 245.05 def. Bob Tasca III, Ford Mustang, 6.422, 144.74; Tim Wilkerson, Mustang, 3.926, 320.36 def. Terry Haddock, Mustang, 10.025, 83.22; Ron Capps, Charger, 3.909, 327.51 def. Mike McIntire, Toyota, 5.898, 119.98; Jack Beckman, Charger, 3.908, 331.45 def. Jim Campbell, Charger, 4.204, 249.21; John Force, Chevy Camaro, 3.938, 326.40 def. Cruz Pedregon, Charger, 4.752, 172.94; Robert Hight, Camaro, 3.919, 331.04 def. Jonnie Lindberg, Mustang, 5.774, 127.88; J.R. Todd, Toyota Camry, 3.915, 329.58 def. Tommy Johnson Jr., Charger, 3.977, 327.66; Matt Hagan, Charger, 3.899, 332.02 def. Shawn Langdon, Camry, 3.961, 329.91; QUARTERFINALS — Force, 3.944, 331.61 def. Wilkerson, 7.140, 133.20; Beckman, 3.927, 331.61 def. Hight, 9.203, 83.25; Capps, 3.916, 329.18 def. Hagan, 8.623, 79.91; Todd, 3.949, 324.75 def. J. Smith, 4.013, 313.80; SEMIFINALS — Beckman, 3.916, 331.12 def. Todd, 5.501, 167.26; Force, 3.929, 329.42 def. Capps, 4.262, 240.25; FINAL — Beckman, 3.958, 330.07 def. Force, 3.952, 328.78.

PRO STOCK: ROUND ONE — Fernando Cuadra, Chevy Camaro, 6.588, 209.75 def. Kenny Delco, Camaro, Foul – Red Light; Matt Hartford, Camaro, 6.578, 209.75 def. Greg Anderson, Camaro, 6.622, 211.06; Bo Butner, Camaro, 6.549, 210.21 def. Aaron Stanfield, Camaro, 6.557, 210.54; Jeg Coughlin, Camaro, 6.552, 210.08 def. Bob Benza, Camaro, 6.593, 208.10; Deric Kramer, Camaro, 6.564, 209.92 def. Chris McGaha, Camaro, 6.587, 209.30; Jason Line, Camaro, 6.540, 210.44 def. Wally Stroupe, Camaro, 17.922, 45.55; Erica Enders, Camaro, 6.554, 209.36 def. David Miller, Dodge Dart, 19.609, 36.81; Alex Laughlin, Camaro, 6.568, 210.44 def. Val Smeland, Camaro, Foul – Red Light; QUARTERFINALS — Hartford, 6.591, 209.75 def. Laughlin, 7.169, 205.82; Cuadra, 6.578, 209.56 def. Enders, 6.581, 209.07; Coughlin, 6.568, 209.65 def. Kramer, 6.571, 209.92; Line, 6.549, 210.41 def. Butner, 6.575, 210.41; SEMIFINALS — Cuadra, 6.598, 208.46 def. Coughlin, Foul – Red Light; Line, 6.572, 210.57 def. Hartford, 6.604, 210.73; FINAL — Line, 6.553, 210.60 def. Cuadra, 6.594, 208.78.

PRO STOCK MOTORCYCLE: ROUND ONE — Matt Smith, 6.843, 198.15 def. Scotty Pollacheck, 7.109, 192.91; Jerry Savoie, Suzuki, 6.807, 195.11 def. Hector Arana, Foul – Red Light; Eddie Krawiec, Harley-Davidson, 6.891, 196.36 def. Angie Smith, 6.902, 196.19; Steve Johnson, Suzuki, 6.837, 194.72 def. Kelly Clontz, Suzuki, 6.971, 193.18; Hector Arana Jr, 6.897, 197.19 def. Ryan Oehler, 6.946, 194.46; Karen Stoffer, Suzuki, 6.822, 197.31 def. Ron Tornow, Buell, Broke – No Show; Angelle Sampey, Harley-Davidson, 6.865, 195.03 def. Jianna Salinas, Suzuki, 6.976, 191.40; Andrew Hines, Harley-Davidson, 6.871, 197.31 def. Michael Ray, 7.009, 189.71; QUARTERFINALS — M. Smith, 6.862, 199.58 def. Sampey, 6.857, 196.07; Johnson, 6.854, 195.42 def. Arana Jr, 6.967, 192.08; Stoffer, 6.847, 196.96 def. Krawiec, 6.878, 196.70; Savoie, 6.818, 197.10 def. Hines, 6.904, 196.44; SEMIFINALS — Johnson, 6.834, 195.70 def. M. Smith, 6.847, 198.64; Savoie, 6.818, 196.42 def. Stoffer, Foul – Red Light; FINAL — Savoie, 6.774, 198.55 def. Johnson, 6.805, 196.59.

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UPDATED POINT STANDINGS:

TOP FUEL: 1. Doug Kalitta, 2,180; 2. Brittany Force, 2,147; 3. Steve Torrence, 2,133; 4. Antron Brown, 2,127; 5. Richie Crampton, 2,126; 6. Mike Salinas, 2,104; 7. Austin Prock, 2,094; 8. Leah Pritchett, 2,093; 9. Clay Millican, 2,092; 10. Billy Torrence, 2,032.

FUNNY CAR: 1. Jack Beckman, 2,179; 2. John Force, 2,160; 3. Robert Hight, 2,155; 4. Ron Capps, 2,136; 5. Tommy Johnson Jr., 2,105; 6. Matt Hagan, 2,092; 7. J.R. Todd, 2,089; 8. Bob Tasca III, 2,072; 9. Tim Wilkerson, 2,057; 10. Shawn Langdon, 2,043.

PRO STOCK: 1. Jason Line, 2,194; 2. Bo Butner, 2,155; 3. Alex Laughlin, 2,139; 4. Erica Enders, 2,116; 5. Matt Hartford, 2,103; 6. Jeg Coughlin, 2,099; 7. Deric Kramer, 2,095; 8. Greg Anderson, 2,092; 9. Chris McGaha, 2,041; 10. Val Smeland, 2,031.

PRO STOCK MOTORCYCLE: 1. Jerry Savoie, 2,166; 2. Andrew Hines, 2,160; 3. Matt Smith, 2,143; 4. Eddie Krawiec, 2,134; 5. Karen Stoffer, 2,120; 6. Hector Arana Jr, 2,117; 7. Angelle Sampey, 2,083; 8. Angie Smith, 2,062; 9. Ryan Oehler, 2,042; 10. Hector Arana, 2,032.