Ingersoll Rand named Official Power Tools of NASCAR

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Today, Ingersoll Rand has been announced as the Official Power Tools of NASCAR, which formalizes a relationship one of the global leaders of reliable and innovative power tools has had with the sanctioning body since the 1950s.

The agreement will also see Ingersoll Rand named as an official partner for IMSA, and a contingency sponsor for the NASCAR Sprint Cup Series and NASCAR Touring & Weekly Series.

Ingersoll Rand’s mission, among other things over the course of this new five-year partnership, is to further recognize both current and the next generation of crews and also to further work to integrate NASCAR’s fan base with the tools themselves.

“We have a long history in racing, going back to when in 1959 we introduced the thunder gun, which is used by most of the pit crews today,” John Evans, President, Ingersoll Rand power tools, told MotorSportsTalk in an interview.

source:  “There is a desire about high performance cars, whether you’re in the pits or working on an assembly plant, where people want a high performance tool. We have a lot of demographic evidence to support that.”

“They’ve really been a constant force in the garage, so this is a natural extension of their involvement,” added Jim O’Connell, chief sales officer, NASCAR. “They’ve been organically involved. Then they want to get the same message out to fans and consumers.

“We understand fans think about sponsorship differently than any other sport. They are apt to try the products because they support our sport, and NASCAR gives them the seal of approval. We believe in them. It’s a great fit of a product used in our sport, used by people watching our sport.”

The grassroots level, within the Touring & Weekly Series, will see a more tangible fan-first approach as part of the new partnership.

One of Ingersoll Rand’s new programs is its new Home Tracks Text-to-Win contest for fans at tracks throughout the season. Fans will have opportunities to win an Ingersoll Rand prize pack and meet-and-greets with pit crews and other high-profile racing and automotive personalities.

“Fans have the opportunity to test on the actual tools used by the pit crew members,” Evans said. “So that will include changing the tires, matching wits.

“We have some folks on our team that used to be in crews. It helps create a family atmosphere. That helps everyone kind of get the feel of racing. Folks that go to races already have some of that.”

“This extends our ties to the sport,” said Brian Welborn, global channel marketing leader, Ingersoll Rand. “Our focus is beyond the Sprint Cup, with the Home Tracks part of it. This is us getting back to the roots of racing, and being part of the Home Tracks communities.”

Welborn expanded on the Sprint Cup contingency program and IMSA official partnership.

“Part of our contingency program for Sprint Cup is to celebrate the crew chiefs and mechanics,” Welborn explained. “The ‘Power Move Award’ is what we’re calling it. This gives us a chance to celebrate those folks.

source:
Photo courtesy Ingersoll Rand

“The IMSA tie-in will involve our vision for how we participate in racing. We have a team we sponsor in Rebel Rock Racing. With sports cars, fans tend to focus on the car brands more than teams and drivers. So this will be about customer engagement and getting fans out there in a great atmosphere.”

O’Connell said further activation plans beyond what is being announced today – including with both of NASCAR’s TV partners for 2015 in FOX and NBC – are still being determined, but expected to progress.

One of Welborn’s other notes was about a crew chief that stood out for him, in the form of Kevin Harvick’s crew chief Rodney Childers.

“My first kind of entrée to crews, as I have only been part of the show for a couple years, came during champion’s week when we got an intro to Rodney Childers. He’s a great guy. The more we are introduced to these guys in the sport really helps fit with our brand, to be authentic and real.”

Adam Cianciarulo sweeps to second straight Pro Motocross 450 win

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Adam Cianciarulo (450) and Dylan Ferrandis (250) swept both motos of their divisions Saturday in the Lucas Oil Pro Motocross Championship event at Spring Creek MX Park in Millville, Minnesota, significantly impacting the points standings.

After scoring his first career victory Sept. 8 at RedBud, Cianciarulo made it two consecutive victories on his Monster Energy Kawasaki. He won the first moto by 1.7 seconds over Blake Baggett and the second moto by 2.7 seconds over Baggett.

“Man, what a dream come true,” Cianciarulo said. “I really wanted to go 1-1 last round at RedBud and had that silly mistake. Today, we got the job done and made it happen. Two consecutive victories in the 450 Class just feels really good. I just want to keep the ball rolling.”

With three rounds remaining, Cianciarulo is ranked second in the standings at a 15-point deficit to Zach Osborne, who won three of the first five rounds.

In the 250 standings, Dylan Ferrandis jumped ahead of Jeremy Martin (who won three consecutive events earlier in the season) by three points (257-254).

Dylan Ferrandis swept both motos for his second win of the season in the 250 class (Align Media).

Ferrandis beat third-ranked RJ Hampshire in the first moto and nipping Martin by 0.4 seconds in the second.

“That was a difficult race in the second moto and the pressure was on,” Ferrandis said. “It was really good for me to have that battle and come out on top in the second moto. The championship is really close and I think that we were able to put on a good show for everyone today. Jeremy [Martin] and I have a good relationship I think and we congratulated each other and talked about the battle after the race.”

NEXT: The Lucas Oil Pro Motocross Championship will hold its seventh round Sept. 26 with the Geico Motorcycle WW Ranch National at Jacksonville, Florida.


RESULTS

Thor Spring Creek National (Spring Creek MX Park, Millville, Minnesota)

450 Class Overall Results (Moto Finish)

  1. Adam Cianciarulo, Port Orange, Fla., Kawasaki (1-1)
  2. Blake Baggett, Grand Terrace, Calif., KTM (2-2)
  3. Justin Barcia, Monroe, N.Y., Yamaha (5-4)
  4. Chase Sexton, La Moille, Ill., Honda (8-3)
  5. Eli Tomac, Cortez, Colo., Kawasaki (6-5)
  6. Marvin Musquin, France, KTM (3-10)
  7. Christian Craig, El Cajon, Calif., Honda (7-6)
  8. Joey Savatgy, , Suzuki (9-7)
  9. Max Anstie, United Kingdom, Suzuki (10-8)
  10. Zach Osborne, Abingdon, Va., Husqvarna (4-16)

450 Class Championship Standings

  1. Zach Osborne, Abingdon, Va., Husqvarna – 235
  2. Adam Cianciarulo, Port Orange, Fla., Kawasaki – 220
  3. Marvin Musquin, France, KTM – 215
  4. Eli Tomac, Cortez, Colo., Kawasaki – 196
  5. Justin Barcia, Monroe, N.Y., Yamaha – 194
  6. Blake Baggett, Grand Terrace, Calif., KTM – 190
  7. Chase Sexton, La Moille, Ill., Honda – 173
  8. Christian Craig, El Cajon, Calif., Honda – 141
  9. Broc Tickle, Holly, Mich., Yamaha – 134
  10. Joey Savatgy, Tallahassee, Fla., Suzuki – 122

250 Class Overall Results (Moto Finish)

  1. Dylan Ferrandis, France, Yamaha (1-1)
  2. Jeremy Martin, Millville, Minn., Honda (5-2)
  3. Alex Martin, Millville, Minn., Suzuki (4-4)
  4. Jett Lawrence, Australia, Honda (3-6)
  5. Justin Cooper, Cold Spring Harbor, N.Y., Yamaha (9-3)
  6. RJ Hampshire, Hudson, Fla., Husqvarna (2-11)
  7. Hunter Lawrence, Australia, Honda (7-5)
  8. Jo Shimoda, Japan, Honda (12-8)
  9. Mitchell Harrison, Brighton, Mich., Kawasaki (11-9)
  10. Derek Drake, San Luis Obispo, Calif., KTM (8-12)

250 Class Championship Standings

  1. Dylan Ferrandis, France, Yamaha – 257
  2. Jeremy Martin, Millville, Minn., Honda – 254
  3. RJ Hampshire, Hudson, Fla., Husqvarna – 202
  4. Alex Martin, Millville, Minn., Suzuki – 194
  5. Shane McElrath, Canton, N.C., Yamaha – 186
  6. Justin Cooper, Cold Spring Harbor, N.Y., Yamaha – 164
  7. Jett Lawrence, Australia, Honda – 162
  8. Cameron McAdoo, Sioux City, Iowa, Kawasaki – 140
  9. Mitchell Harrison, Brighton, Mich., Kawasaki – 123
  10. Brandon Hartranft, Brick, N.J., KTM – 114
Adam Cianciarulo won the holeshot in both motos at Spring Creek (Align Media).