WATCH LIVE: Jeff Gordon press conference streamed at 3:30 p.m. ET

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It’s only January 22, but today’s Jeff Gordon news is already a contender to be the top news story of the 2015 racing season.

Gordon announced this morning that 2015 will be his final full-time season in NASCAR Sprint Cup Series competition.

A press conference will be held at 3:30 p.m. ET, with Gordon and his longtime team owner Rick Hendrick, and will be streamed live on NBCSports.com.

Here is the URL needed to watch:  http://livestream.nbcsports.com.

Gordon is also scheduled to appear on Thursday night’s live episode of NASCAR AMERICA, and is scheduled to be on in the 10-minute window from 4:20 to 4:30 p.m. ET.

Again, the Gordon press conference will be streamed live via NBCSports.com at 3:30 p.m. ET.