He’s so money: How lucrative has NASCAR become over Jeff Gordon’s career?

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Jeff Gordon’s meteoric run to the top of NASCAR not only helped propel the sport onto the national stage.

It also helped him and his fellow drivers make a lot of cash.

Over on CNBC.com, Eric Chemi has put up a fascinating piece of data journalism that looks at Gordon and NASCAR’s respective rises through on-track earnings.

Here’s a telling excerpt from Chemi’s story on how NASCAR’s prize money has grown in Gordon’s career:

When Gordon competed in his first race in Atlanta in November 1992, the winner that day took home a relatively measly $93,600. The entire total payout for that race, for ALL drivers combined, was just $641,000.

That pales in comparison to the numbers seen in NASCAR’s most recent race, the 2014 season-finale two months ago at Homestead. In that race, the winning car by itself took home nearly $350,000, while the entire field was paid almost $5 million. That’s an average growth rate of ten percent per year—better than the stock market’s performance during that time.

Times have changed for America’s most popular motorsport. And for those that compete in it, wallets have certainly gotten fatter.

Chemi’s story also breaks down how Gordon has raked in almost $150 million in on-track earnings over his career (and that’s not counting his off-track endorsement deals). Additionally, it reveals which driver may be on his way to hitting the $200 million mark one day.

Check it out over at CNBC.com.

NBCSN will present ‘Race and Sports in America: Conversations’ Monday

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With motor racing reckoning with its own issues of diversity and equality, “Race and Sports in America: Conversations” will tackle the topics of social justice with several athletes. The show will air at 8 p.m. ET Monday, July 13 on NBCSN, Golf Channel, Olympic channel and on regional sports networks.

The roundtable discussions will be hosted by Damon Hack and feature Charles Barkley, Steph Curry, Jimmy Rollins and Ozzie Smith in one segment. The other segment will include Kyle Rudolph, Anthony Lynn, Troy Mullins and James Blake.

Race has been a major topic in motorsports this year.

NASCAR banned the Confederate flag at its race after lobbying by Bubba Wallace, the only Black driver in the premier Cup Series. In Formula One, six-time series champion Lewis Hamilton has joined Black Lives Matter marches in London and also formed a panel on diversity. The lone Black driver in F1 also led 14 of 20 drivers taking a knee before the season opener in Austria.