F1: Lewis Hamilton keeps laying groundwork for career in music

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Music is one of Lewis Hamilton’s hobbies but as time has gone by, the two-time Formula One World Champion appears to have been taking it more seriously.

His main focus remains racing for Mercedes, of course. But in the not-too-distant past, he’s discussed being in the recording studio for days leading up to a race weekend and then returning once his at-track duties were complete – all in the hopes of completing what would be his first album.

Now comes word that Hamilton, whose girlfriend is ex-Pussycat Dolls singer Nicole Scherzinger, has aligned with a London-based PR firm that features some of the world’s most popular musicians. Purple PR boasts top-tier talents such as Adele, Beyonce, Calvin Harris, Prince, and Ice Cube.

Prior to joining Purple, Hamilton had left a group run by Simon Fuller, the British entrepreneur known primarily as the mastermind behind the worldwide Idol franchise (which includes American Idol).

Meanwhile, Hamilton remains without a new contract with Mercedes after winning the 2014 world title and helping the team claim the constructor’s championship as well. His current, three-year pact expires at the end of this season.

But while team boss Toto Wolff said earlier this month that Fernando Alonso (and after him, Valtteri Bottas) would be targeted for 2016 should Hamilton leave, Hamilton himself indicated this past week that he wasn’t feeling any pressure on the subject.

“We said last year we’re relaxed; the team has acknowledged they want to continue with me and vice-versa,” said Hamilton in an interview with Britain’s Sky Sports.

“There’s no stress – I’m comfortable and confident and trust they’re not speaking to anyone else and they know that’s the case with me too. As soon as I left the last race, I’ve been back at the factory for a couple of days, but I haven’t sat down with the team.”

His teammate and 2014 title rival Nico Rosberg signed a multi-year extension to stay with the Silver Arrows last summer.