Danica Patrick has become a Super Bowl commercial mainstay for web registry company GoDaddy, which sponsors her in the NASCAR Sprint Cup Series.
But Patrick may no longer be involved in this year’s ad blitz after GoDaddy’s decision to yank its planned spot for Sunday’s Super Bowl XLIX following a viewer backlash.
The ad premiered Tuesday morning on NBC’s “Today” show. It involves a puppy who falls off a pickup truck and must make its way back home.
The puppy eventually arrives, but the ad has a twist ending – and Patrick’s involved in it.
Following the ad’s initial airing, a Change.org online petition to remove it was posted. By the end of the day, it had collected more than 42,000 signatures.
To see the full ad as well as a statement from GoDaddy CEO Blake Irving on his company’s decision (which includes apparent confirmation of an alternate ad that will air Sunday), head over to Today.com.