CHARLOTTE, N.C. – Darrell Wallace Jr.’s path to a new ride in NASCAR has led to an indirect intersection with NBA superstar LeBron James.
During its sponsorship hunt for Wallace, Roush Fenway Racing president Steve Newmark said the team set up a meeting for the driver with Maverick Carter, the agent who oversees much of James’ business empire.
Carter and James are childhood friends who co-founded LRMR, a sports and brand management company based in Akron, Ohio. LRMR, which started in 2006 and also represents Cleveland Browns quarterback Johnny Manziel, has a business partnership with Fenway Sports Management, which falls under the Fenway Sports Group umbrella that also includes Roush Fenway Racing.
“The interest is pretty high (in Wallace), and we’ve worked closely with Fenway Sports Group,” Newmark said. “We’ve had him connected to (Carter) because LeBron is under the Fenway umbrella. We think there’s a lot of creative opportunities to do some really crossover promotions between sports with Bubba.
“So (with) LeBron and Johnny Manziel, John Henry has kind of created a big empire up there, obviously with Liverpool, NESN and Roush. There’s also a sports marketing arm that includes a lot of dynamic personalities. That gets us excited because we’re working with them to do things with our drivers as well.”
Wallace told MotorsportsTalk that he briefly talked with Carter recently.
“We’re trying to get some things rolling there,” he said. “That’s a huge company (Fenway Sports Group). He knows that organization well. It could open a lot of doors. That’s really cool to know you have connections to LeBron and other key partners there. You have to go make the best of it.”
With his Oct. 26, 2013 win in the Camping World Truck Series at Martinsville Speedway, Wallace became the first African-American to win a NASCAR national series race in nearly 50 years (Wendell Scott, who will be inducted Friday into the NASCAR Hall of Fame, was the last at Jacksonville, Fla., on Dec. 1, 1963).
Wallace, 21, notched four victories in a Toyota for Joe Gibbs Racing last season and finished third in points, but a lack of sponsorship left him without a ride. He moved to Roush last November and is expected to run a Ford full time in the 2015 XFINITY Series.
Vicki Golden and 805 Beer tell a unique story from an Inverted Perspective
Golden did more to break the glass ceiling in SuperMotocross than she ever thought possible. She knows this because riders have never felt the need to explain any of her accomplishments with the disclaimer, “for a girl”.
At this point in Golden’s career, she’s been the first woman to finish top 10 in AMA Arenacross Lites, the first woman to qualify in the Fast 40 in Monster Energy AMA Supercross and the first woman to compete in freestyle Moto X competition, earning a bronze medal by doing so.
Her love for moto came from childhood while she watched her dad and brother ride. By seven she was on her bike and making waves throughout Southern California.
Golden, 30, is still madly in love with the sport and has no plans on moving away but her career is already one to talk about. 805 Beer’s film series wanted to do exactly that.
“I’m taken aback by it all,” Golden told NBC Sports about the documentary. “It’s just crazy to see your story, it’s one thing to live your life and battle everything that comes about but it’s another to just sit there and talk about it.”
805 approached Golden about the feature by asking, “Do you even realize that what you do, and your story is special?”
Golden took the question as a blank canvas to map out the highs and lows of her career and life.
The title “Inverted Perspective” came from a brainstorming session with Dominick Russo and it highlights Golden’s outlook on the sport of SuperMotocross and her life in general.
“My whole life, my whole career was thinking differently and looking at things that shouldn’t be done and aren’t there, while being able to make a place for myself, where no one thought there should be a place,” Golden said. “It’s inspiring someone to think in different ways. It sums up my life.”
While Golden is no stranger to the spotlight, this was the first time she’s been fully involved with the storytelling and creation of a feature about herself.
“It’s not like a full new experience,” Golden said. “Obviously, you get your standard questions about your upbringing and accomplishments, but I’ve never really put into perspective things that happened in my past with my dad and putting that to light. Also, certain other things that maybe got overlooked in previous interviews or films. I wanted to touch on these and Dom wanted to create a story. It’s just cool to see it come to light, it’s a nearly impossible thing to tell somebody’s life story in 40 minutes.”
Golden’s father was left paralyzed after an ATV accident, robbing him the opportunity to ride again. This happened a few months before the father-daughter duo was set to compete in the Loretta Lynn’s Amateur Nationals when Vicki was 12. While she might have been unable to grasp the severity at the time, it’s something she carries with her. Golden continues to ride in his honor.
Years later, an accident in 2018 nearly sidelined the then 25-year-old Vicki when a freestyle accident almost resulted in the amputation of her lower leg.
“Inverted Perspective” highlights her father’s diligence in helping Vicki continue with her career and the kindness and strength he carried while fighting his own battle.
“My dad was the entire reason that I started riding in the first place,” Golden said. “So, to honor his memory and to honor what we went through and how hard he pushed to keep our dream alive and keep everything going – in that sense then, it was really special to be able to honor him and talk about him.”
The 40-minute feature was filmed entirely in black and white, a stark contrast from the oversaturated world of motocross where the brighter the suit the easier it is for fans to find their rider and follow him in the race. By filming in monochrome Russo and Golden had the chance to focus on the race and track from a different perspective.
“It was cool to be able to film it differently,” Golden said. “It created a challenge in the sense of what was going to be more visually impactful for the film.
“I couldn’t be here without the companies that back me but at the same time, it’s not like the logos or colors disappeared, it’s just different lights shed on different spots. It’s just a cool way to do it and to take color away and still be impactful. When you think of black and white, you think of old school, the OG way of doing things.”