Roush Fenway Racing continues to look for sponsorship for Wallace

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CHARLOTTE, N.C. – Darrell Wallace Jr. is planning to run a full XFINITY season but there are no guarantee he will, as Roush Fenway Racing continues the sponsorship hunt for Wallace’s team.

The 21-year-old who won four Camping World Truck Series races last season, moved to Roush after the season when Joe Gibbs Racing could not find sufficient sponsorship to put him in a full-time XFINITY ride.

Roush Fenway Racing now faces that challenge.

So why the difficulty in finding sponsorship for a driver who has won in NASCAR and is the lone African-American running full-time in any of the sport’s top three series?

“This sport, from Truck and XFINITY series, we’ve been scrapping and clawing to get sponsorship for everybody,’’ Roush Fenway Racing President Steve Newmark told MotorsportsTalk. “All the teams have been doing that. It’s not anything specific to Bubba. He’s unbelievably articulate and very talented and personable guy. We’re pretty confident we’ll be able to find someone that really is an anchor partner for him to grow with.’’

Newmark also noted that the team is only two months into its sponsorship search. The deal to sign Wallace came late last year after many companies had allocated their marketing budget.

Wallace said he won’t let the sponsorship uncertainty impact him on the track.

“You just kind of roll with it,’’ he said. “Try not to let that worry me. If it’s there, it’s there. We’ll just go out and win races. It hasn’t affected me.

Even if sponsorship can’t be found for every race, car owner Jack Roush has shown in the past a willingness to have the organization subsidize a car. That could be an option for Wallace.

“Jack really wants to run a full season, so it’s my job to go out there and deliver like any other driver, run out front and win races and you never know who will latch on,’’ Wallace said.