NASCAR has named Chad Seigler as its new Vice President, Business Development on Monday. Seigler will report to NASCAR Senior Vice President & Chief Sales Officer Jim O’Connell. He replaces the departed Sean Downes, who was NASCAR’s Managing Director, Business Development.
The biggest goal Seigler has been tasked with in the NASCAR release out Monday morning is that he will “play a critical role in securing the new NASCAR Sprint Cup entitlement sponsor, as well as other Official and Entitlement Partnerships.”
Prior to his own NASCAR career, which began in 2007, Seigler was involved with Sprint Nextel directly. As Manager of Industry Relations at Sprint NEXTEL, he served as the day-to-day liaison to all NEXTEL Cup track venues and managed the series sponsor relationships with NASCAR drivers, teams and owners.
“Throughout his tenure with NASCAR, Chad has used his unique skill set to develop relationships and help teams and tracks attract and retain sponsors,” O’Connell said. “His experience working with the industry and with sponsors across all three national series – combined with the years he spent working in-house at our premier series entitlement partner – makes him the perfect choice for this critical role.”
Seigler will still be based in Charlotte, but will lead a sales force comprised of representatives in New York, Charlotte, Daytona and Los Angeles.