Nissan’s LMP1 has already won the “buzz” game with Super Bowl launch

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Motorsports occasionally needs to discover new ways to be relevant, and Nissan premiering its new LMP1 car – the Nissan GT-R LM NISMO – during Super Bowl XLIX should be a hugely smart move in that quest.

Consider what the Nissan will be racing in, and the brand exposure from being part of the Super Bowl will likely be its biggest splash, motorsports-wise, in the U.S. market this year.

While both the 24 Hours of Le Mans and Indianapolis 500 are marquee events, neither the FIA World Endurance Championship nor Verizon IndyCar Series are on the level of prominence or national awareness in this country as NASCAR is. It pains me to write as an unabashed fan and reporter of open-wheel and sports car racing, but it’s also the truth.

So from that standpoint, anything that exposes sports car racing to a wider market that hits tens of millions of potential viewers – rather than the tens of thousands of hardcore followers – is a massive achievement.

Meanwhile the story of Nissan’s LMP1 car coming to public view seems to have been a story in and of itself, almost more than the car specifications.

From stories out last night, it appears as though several insiders were able to see the car at Austin’s Circuit of the Americas last fall, but the car’s public identity itself remained a secret. Later on in 2014 Jalopnik released both a rendering of the car, then spy shots from COTA.

While those respective hits raised awareness and intrigue among the hardcore motorsports aficionados, they weren’t necessarily the target audience Nissan was seeking to reach with the Super Bowl ad.

So last night, just prior to 8 p.m. ET, the “With Dad” ad launched. There, the GT-R LM NISMO was revealed, a Nissan GT-R featuring several Pirelli World Challenge logos was also present, and COTA had its moment of Super Bowl glory to add to its resume along with hosting the U.S. Grand Prix the last three years as part of its annual schedule.

A record overnight rating of 49.7/72 would indicate the widespread popularity of the Super Bowl, and Nissan will hope to capture a good percentage of those fans and see if they tune in for the car’s actual racing program.

But from a racing “buzz” standpoint at the Super Bowl, nothing matched up to what Nissan pulled off last night.

The question now is, how the heck will this thing work on track?

NHRA playoffs kick off with Beckman, Crampton, Line, Savoie wins

Photos and videos courtesy of NHRA
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(NHRA media release)

MOHNTON, Pa. – It’s been over a year since Jack Beckman parked his Infinite Hero Foundation Dodge Charger SRT Hellcat Funny Car in an NHRA winner’s circle but on Sunday at the 35th annual Mopar Express Lane NHRA Nationals presented by Pennzoil he came out on top.

Not only did Beckman defeat John Force in the final round at Maple Grove Raceway, he also took over the NHRA Mello Yello Drag Racing Series points lead.

“Our Sunday, I think it was perfect,” Beckman said. “That car was consistent, and it was fast. It’s one thing to be consistent and be a 10th (of a second) off the field but to run numbers as good as any other car out here, up and down the race track all four runs on race day.”

Richie Crampton (Top Fuel), Jason Line (Pro Stock) and Jerry Savoie (Pro Stock Motorcycle) were victors in their respective divisions at the first race of the 2019 Countdown to the Championship playoffs.

Beckman has been the runner-up four times in 2019 but it was his 3.958-second pass at 330.07 that gave him the holeshot win over Force’s quicker 3.952. One of the runner-up finishes was just two weeks ago at the U.S. Nationals against Force.

“In NHRA, you have zero control over what the car and driver in the other lane are doing,” Beckman said. “Did I want to beat him? Of course. Did it sting that he beat us in the Indy final? Duh. But none of that was going to help me be any better. Some fans came over before the final and said, ‘Hey, we’ll go razz John.’ And I said, ‘Don’t poke the bear.’ That guy, always seems to find a way to get motivated and win more races.”

It was a battle of Kalitta Motorsports in the Top Fuel final round but it was Crampton who raised the Wally trophy when he defeated his teammate Doug Kalitta with his 3.738 pass at 329.10 in his DHL dragster. Crampton now ties team owner and NHRA legend Connie Kalitta with 10 career wins.

Doug Kalitta snagged the Top Fuel points lead when previous leader and reigning champion Steve Torrence made an early exit in round one.

“It was definitely a great day for the whole team,” Crampton said. “All four cars are running good, particularly the dragsters, of course. But for Doug to take the points lead heading out of here, and we made a good jump in the points as well, that’s what we need to do. It’s that time of the year. It’s time to execute on race day and Connie and (crew chief) Kurt Elliott gave me the car to do it.”

Line earned his 50th Pro Stock title when he defeated Fernando Cuadra in the final round of eliminations thanks to his 6.553 pass at 210.60 in his Summit Racing Equipment Chevrolet Camaro. Line also took over the points lead from his KB teammate Bo Butner. Cuadra, who was completing in his first career final round, is also a KB powered car.

“It was a big victory, for sure,” Line said. “Not one of my shiner moments, but big victory, nonetheless. I was a little tardy (leaving the starting line) so not what you want to do in the final round. But 50 wins just means I’ve had some great race cars to drive and some great people I’ve gotten to work with over the years. It’s been a fun ride.”

Savoie picked up his second consecutive win on his White Alligator Racing Suzuki. He took down Steve Johnson with his 6.774 lap at 198.55 in the final round and went on to claim the Pro Stock Motorcycle points lead.

“It was just a great, great day for everyone. My whole team. I don’t take any of this credit. (Crew chief) Tim (Kulungian) and everybody on the team worked their butts off and here we are. At my age, I can do it. I didn’t count on making the top 10 because I took three races off. And, bam! Here we are. No one, not even myself expected this.”

The Mello Yello Drag Racing Series continues Sept. 27-29 with the second race of the Mello Yello Countdown to the Championship playoffs, the AAA Insurance NHRA Midwest Nationals at World Wide Technology Raceway in St. Louis.

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FINAL FINISHING ORDER:

TOP FUEL: 1. Richie Crampton; 2. Doug Kalitta; 3. Austin Prock; 4. Brittany Force; 5. Clay Millican; 6. Mike Salinas; 7. Leah Pritchett; 8. Antron Brown; 9. Steve Torrence; 10. Jordan Vandergriff; 11. Dan Mercier; 12. Terry McMillen; 13. Todd Paton; 14. Billy Torrence; 15. Lex Joon; 16. Smax Smith.

FUNNY CAR: 1. Jack Beckman; 2. John Force; 3. Ron Capps; 4. J.R. Todd; 5. John Smith; 6. Tim Wilkerson; 7. Matt Hagan; 8. Robert Hight; 9. Shawn Langdon; 10. Tommy Johnson Jr.; 11. Jim Campbell; 12. Cruz Pedregon; 13. Jonnie Lindberg; 14. Mike McIntire; 15. Bob Tasca III; 16. Terry Haddock.

PRO STOCK: 1. Jason Line; 2. Fernando Cuadra; 3. Matt Hartford; 4. Jeg Coughlin; 5. Deric Kramer; 6. Bo Butner; 7. Erica Enders; 8. Alex Laughlin; 9. Aaron Stanfield; 10. Kenny Delco; 11. Chris McGaha; 12. Bob Benza; 13. Greg Anderson; 14. Wally Stroupe; 15. David Miller; 16. Val Smeland.

PRO STOCK MOTORCYCLE: 1. Jerry Savoie; 2. Steve Johnson; 3. Matt Smith; 4. Karen Stoffer; 5. Angelle Sampey; 6. Eddie Krawiec; 7. Andrew Hines; 8. Hector Arana Jr; 9. Angie Smith; 10. Ryan Oehler; 11. Kelly Clontz; 12. Jianna Salinas; 13. Michael Ray; 14. Scotty Pollacheck; 15. Hector Arana; 16. Ron Tornow.

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FINAL RESULTS:

TOP FUEL: Richie Crampton, 3.738 seconds, 329.10 mph def. Doug Kalitta, 3.779 seconds, 331.28 mph.

FUNNY CAR: Jack Beckman, Dodge Charger, 3.958, 330.07 def. John Force, Chevy Camaro, 3.952, 328.78.

PRO STOCK: Jason Line, Chevy Camaro, 6.553, 210.60 def. Fernando Cuadra, Camaro, 6.594, 208.78.

PRO STOCK MOTORCYCLE: Jerry Savoie, Suzuki, 6.774, 198.55 def. Steve Johnson, Suzuki, 6.805, 196.59.

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FINAL ROUND-BY-ROUND RESULTS:

TOP FUEL: ROUND ONE — Austin Prock, 3.698, 331.61 def. Jordan Vandergriff, 3.757, 322.34; Mike Salinas, 3.818, 252.80 def. Billy Torrence, 4.727, 163.53; Brittany Force, 3.691, 326.79 def. Todd Paton, 4.265, 207.98; Leah Pritchett, 3.731, 326.40 def. Lex Joon, 4.858, 152.73; Doug Kalitta, 3.722, 330.96 def. Smax Smith, 8.356, 74.14; Richie Crampton, 3.733, 329.26 def. Dan Mercier, 3.892, 310.63; Antron Brown, 3.743, 328.30 def. Terry McMillen, 4.130, 237.59; Clay Millican, 3.752, 329.67 def. Steve Torrence, 3.741, 330.15; QUARTERFINALS — Crampton, 3.781, 324.44 def. Brown, 9.080, 81.48; Kalitta, 3.740, 329.83 def. Salinas, 4.354, 196.39; Prock, 4.735, 219.51 def. Pritchett, 5.736, 105.48; Force, 3.784, 306.67 def. Millican, 3.927, 266.42; SEMIFINALS — Crampton, 4.656, 164.57 def. Force, Broke; Kalitta, 3.740, 333.91 def. Prock, 4.015, 295.66; FINAL — Crampton, 3.738, 329.10 def. Kalitta, 3.779, 331.28.

FUNNY CAR: ROUND ONE — John Smith, Dodge Charger, 4.280, 245.05 def. Bob Tasca III, Ford Mustang, 6.422, 144.74; Tim Wilkerson, Mustang, 3.926, 320.36 def. Terry Haddock, Mustang, 10.025, 83.22; Ron Capps, Charger, 3.909, 327.51 def. Mike McIntire, Toyota, 5.898, 119.98; Jack Beckman, Charger, 3.908, 331.45 def. Jim Campbell, Charger, 4.204, 249.21; John Force, Chevy Camaro, 3.938, 326.40 def. Cruz Pedregon, Charger, 4.752, 172.94; Robert Hight, Camaro, 3.919, 331.04 def. Jonnie Lindberg, Mustang, 5.774, 127.88; J.R. Todd, Toyota Camry, 3.915, 329.58 def. Tommy Johnson Jr., Charger, 3.977, 327.66; Matt Hagan, Charger, 3.899, 332.02 def. Shawn Langdon, Camry, 3.961, 329.91; QUARTERFINALS — Force, 3.944, 331.61 def. Wilkerson, 7.140, 133.20; Beckman, 3.927, 331.61 def. Hight, 9.203, 83.25; Capps, 3.916, 329.18 def. Hagan, 8.623, 79.91; Todd, 3.949, 324.75 def. J. Smith, 4.013, 313.80; SEMIFINALS — Beckman, 3.916, 331.12 def. Todd, 5.501, 167.26; Force, 3.929, 329.42 def. Capps, 4.262, 240.25; FINAL — Beckman, 3.958, 330.07 def. Force, 3.952, 328.78.

PRO STOCK: ROUND ONE — Fernando Cuadra, Chevy Camaro, 6.588, 209.75 def. Kenny Delco, Camaro, Foul – Red Light; Matt Hartford, Camaro, 6.578, 209.75 def. Greg Anderson, Camaro, 6.622, 211.06; Bo Butner, Camaro, 6.549, 210.21 def. Aaron Stanfield, Camaro, 6.557, 210.54; Jeg Coughlin, Camaro, 6.552, 210.08 def. Bob Benza, Camaro, 6.593, 208.10; Deric Kramer, Camaro, 6.564, 209.92 def. Chris McGaha, Camaro, 6.587, 209.30; Jason Line, Camaro, 6.540, 210.44 def. Wally Stroupe, Camaro, 17.922, 45.55; Erica Enders, Camaro, 6.554, 209.36 def. David Miller, Dodge Dart, 19.609, 36.81; Alex Laughlin, Camaro, 6.568, 210.44 def. Val Smeland, Camaro, Foul – Red Light; QUARTERFINALS — Hartford, 6.591, 209.75 def. Laughlin, 7.169, 205.82; Cuadra, 6.578, 209.56 def. Enders, 6.581, 209.07; Coughlin, 6.568, 209.65 def. Kramer, 6.571, 209.92; Line, 6.549, 210.41 def. Butner, 6.575, 210.41; SEMIFINALS — Cuadra, 6.598, 208.46 def. Coughlin, Foul – Red Light; Line, 6.572, 210.57 def. Hartford, 6.604, 210.73; FINAL — Line, 6.553, 210.60 def. Cuadra, 6.594, 208.78.

PRO STOCK MOTORCYCLE: ROUND ONE — Matt Smith, 6.843, 198.15 def. Scotty Pollacheck, 7.109, 192.91; Jerry Savoie, Suzuki, 6.807, 195.11 def. Hector Arana, Foul – Red Light; Eddie Krawiec, Harley-Davidson, 6.891, 196.36 def. Angie Smith, 6.902, 196.19; Steve Johnson, Suzuki, 6.837, 194.72 def. Kelly Clontz, Suzuki, 6.971, 193.18; Hector Arana Jr, 6.897, 197.19 def. Ryan Oehler, 6.946, 194.46; Karen Stoffer, Suzuki, 6.822, 197.31 def. Ron Tornow, Buell, Broke – No Show; Angelle Sampey, Harley-Davidson, 6.865, 195.03 def. Jianna Salinas, Suzuki, 6.976, 191.40; Andrew Hines, Harley-Davidson, 6.871, 197.31 def. Michael Ray, 7.009, 189.71; QUARTERFINALS — M. Smith, 6.862, 199.58 def. Sampey, 6.857, 196.07; Johnson, 6.854, 195.42 def. Arana Jr, 6.967, 192.08; Stoffer, 6.847, 196.96 def. Krawiec, 6.878, 196.70; Savoie, 6.818, 197.10 def. Hines, 6.904, 196.44; SEMIFINALS — Johnson, 6.834, 195.70 def. M. Smith, 6.847, 198.64; Savoie, 6.818, 196.42 def. Stoffer, Foul – Red Light; FINAL — Savoie, 6.774, 198.55 def. Johnson, 6.805, 196.59.

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UPDATED POINT STANDINGS:

TOP FUEL: 1. Doug Kalitta, 2,180; 2. Brittany Force, 2,147; 3. Steve Torrence, 2,133; 4. Antron Brown, 2,127; 5. Richie Crampton, 2,126; 6. Mike Salinas, 2,104; 7. Austin Prock, 2,094; 8. Leah Pritchett, 2,093; 9. Clay Millican, 2,092; 10. Billy Torrence, 2,032.

FUNNY CAR: 1. Jack Beckman, 2,179; 2. John Force, 2,160; 3. Robert Hight, 2,155; 4. Ron Capps, 2,136; 5. Tommy Johnson Jr., 2,105; 6. Matt Hagan, 2,092; 7. J.R. Todd, 2,089; 8. Bob Tasca III, 2,072; 9. Tim Wilkerson, 2,057; 10. Shawn Langdon, 2,043.

PRO STOCK: 1. Jason Line, 2,194; 2. Bo Butner, 2,155; 3. Alex Laughlin, 2,139; 4. Erica Enders, 2,116; 5. Matt Hartford, 2,103; 6. Jeg Coughlin, 2,099; 7. Deric Kramer, 2,095; 8. Greg Anderson, 2,092; 9. Chris McGaha, 2,041; 10. Val Smeland, 2,031.

PRO STOCK MOTORCYCLE: 1. Jerry Savoie, 2,166; 2. Andrew Hines, 2,160; 3. Matt Smith, 2,143; 4. Eddie Krawiec, 2,134; 5. Karen Stoffer, 2,120; 6. Hector Arana Jr, 2,117; 7. Angelle Sampey, 2,083; 8. Angie Smith, 2,062; 9. Ryan Oehler, 2,042; 10. Hector Arana, 2,032.