BitPay coming to NASCAR, on Justin Boston’s KBM Truck at Daytona

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Last year was the year of the doge. This year might be the year of the bitcoin.

While Josh Wise’s Reddit community-fueled Dogecoin livery last year was both a rallying point for the online community and something that upset the establishment in terms of normal NASCAR team sponsorship, the introduction of BitPay to Justin Boston’s truck at Kyle Busch Motorsports may be for more than just a one-off appearance generated for PR and marketing purposes.

BitPay – the world’s leading bitcoin payment processor which enables businesses to accept bitcoin payments – will serve as primary sponsor for Boston’s No. 54 Toyota Tundra at the season-opening round of the NASCAR Camping World Truck Series season at Daytona in a couple weeks. With BitPay joining one of the top truck teams, it marks a big arrival in NASCAR for the digital currency.

“I couldn’t be more excited about having this opportunity to represent the BitPay brand on and off the track,” Boston said, via a team release. “BitPay is a global leader in bitcoin payment processing and they are at the forefront of shaping how we all spend money in everyday life.”

Added Stephanie Wargo, Vice President of Marketing for BitPay, “NASCAR is watched by millions of people all over the world. Through this exposure and working with Justin and KBM, we hope to help raise awareness about the bitcoin technology and our company’s platform.”

Boston was announced in November to run a full Truck season with KBM for his rookie year. He has one prior Truck start, and also made two NASCAR Xfinity Series starts for Joe Gibbs Racing a year ago.

Bob Fernley announced as president of McLaren IndyCar

Photo by Clive Mason/Getty Images
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Bob Fernley will bring his experience as former deputy team principal at Force India F1 to McLaren Racing’s IndyCar effort in 2019.

Fernley will report directly to McLaren Racing’s CEO Zak Brown.

“Heading back to the Brickyard will be a very special experience for me,” Fernley said at IndyCar.com. “I am proud to be leading this McLaren project and team. The 500 is a hell of a challenge and we have incredibly strong competitors to overcome if we’re to be successful. We will need to prepare well for the month of May and that work starts now.”

Fernley’s appointing come of the heels of last week’s announcement that McLaren will create a brand new team to compete in the 2019 Indy 500.

MORE: Fernando Alonso to return to Indy 500 in 2019

For now, Fernley’s responsibility is to create an entry that is capable of allowing two-time F1 champion Fernando Alonso to win the Indy 500 in just his second start. But speculation has been widespread that the entry will be a jumping off point for a much broader involvement in IndyCar.

In 2017, Alonso qualified on the middle of row two (fifth), led 27 laps and succumbed to mechanical failure. His effort was impressive enough to be name Rookie of the Year for the Indy 500.

“Bob is a fantastic operator and someone I respect greatly,” Brown said. “His experience and leadership will be essential for us on this project. He is particularly talented at putting effective teams together and extracting maximum performance with finite resources. The Indy 500 is no easy race and Bob’s is a key role, so I’m delighted he’s on board.”