Sometimes race promotions work, sometimes they don’t.
Las Vegas Motor Speedway is the latest track to suffer the ire of those it is promoting.
Playing off the finish of last year’s race, the track is asking fans whose side it is on – Dale Earnhardt Jr.’s or Brad Keselowski’s. Earnhardt, fresh off his win in the Daytona 500 two weeks earlier, was closing in on what appeared to be another win last year at Las Vegas, only to run out of gas on the last lap.
Earnhardt’s misfortune turned out to be Keselowski’s good fortune, as Keselowski passed his former team owner and captured the checkered flag.
It was the first of six races Keselowski won in 2014, tops among all Sprint Cup drivers.
Now comes a new promotion – to publicize the March 8 Kobalt 400 – that may have backfired, at least from the viewpoint of the two drivers that were directly involved.
When Junior and Keselowski saw the track’s ad, which was included in the above tweet, they took to Twitter to express their thoughts.
That should catch the attention of LVMS officials.
Junior tweeted first:
Keselowski responded shortly thereafter.
We’ll leave it to you, the fan, to take it from there.
Follow me @JerryBonkowski