Dale Earnhardt Jr., Brad Keselowski unhappy with track’s ad

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Sometimes race promotions work, sometimes they don’t.

Las Vegas Motor Speedway is the latest track to suffer the ire of those it is promoting.

Playing off the finish of last year’s race, the track is asking fans whose side it is on – Dale Earnhardt Jr.’s or Brad Keselowski’s. Earnhardt, fresh off his win in the Daytona 500 two weeks earlier, was closing in on what appeared to be another win last year at Las Vegas, only to run out of gas on the last lap.

Earnhardt’s misfortune turned out to be Keselowski’s good fortune, as Keselowski passed his former team owner and captured the checkered flag.

[youtube https://www.youtube.com/watch?v=6bxYOEXv5fg&w=560&h=315%5D

It was the first of six races Keselowski won in 2014, tops among all Sprint Cup drivers.

Now comes a new promotion – to publicize the March 8 Kobalt 400 – that may have backfired, at least from the viewpoint of the two drivers that were directly involved.

When Junior and Keselowski saw the track’s ad, which was included in the above tweet, they took to Twitter to express their thoughts.

That should catch the attention of LVMS officials.

Junior tweeted first:

Keselowski responded shortly thereafter.

We’ll leave it to you, the fan, to take it from there.

Follow me @JerryBonkowski

NBCSN will present ‘Race and Sports in America: Conversations’ Monday

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With motor racing reckoning with its own issues of diversity and equality, “Race and Sports in America: Conversations” will tackle the topics of social justice with several athletes. The show will air at 8 p.m. ET Monday, July 13 on NBCSN, Golf Channel, Olympic channel and on regional sports networks.

The roundtable discussions will be hosted by Damon Hack and feature Charles Barkley, Steph Curry, Jimmy Rollins and Ozzie Smith in one segment. The other segment will include Kyle Rudolph, Anthony Lynn, Troy Mullins and James Blake.

Race has been a major topic in motorsports this year.

NASCAR banned the Confederate flag at its race after lobbying by Bubba Wallace, the only Black driver in the premier Cup Series. In Formula One, six-time series champion Lewis Hamilton has joined Black Lives Matter marches in London and also formed a panel on diversity. The lone Black driver in F1 also led 14 of 20 drivers taking a knee before the season opener in Austria.