Rainbow revival? Jeff Gordon seems to be thinking about return of famous paint scheme


Jeff Gordon’s famous rainbow-colored paint scheme has not been on his No. 24 Hendrick Motorsports Chevrolet for some time.

But as he heads into his final full season of Sprint Cup competition, could the iconic scheme make one last appearance along the way?

It would appear that Gordon’s at least thinking about it. On Friday, Gordon made this reply on Twitter to a fan:

No doubt the return of the rainbow would be popular among NASCAR fans, especially those whose own allegiances are with the four-time Cup champion. One assumes it would also be a lucrative move as well in regard to merchandise and die-cast car sales.

But if that scheme came back, there would be a noticeable difference. Dupont’s performance coatings division was Gordon’s primary sponsor with the scheme, but it was sold in 2013 to the Carlyle Group and rebranded as Axalta.

So how would that look? Another fan on Twitter has put up what appears to be a rendering of the rainbow scheme with Axalta branding – and in our opinion, it’s a darn good crack at it:

But for now, we’ll have to wait and see. And hope.