IndyCar: Partnership with Apex-Brasil was not renewed

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One of IndyCar’s more prominent partners in recent years is going in a new direction.

Apex-Brasil, the Brazilian Trade and Investments Promotion Agency, had been partners with IndyCar since 2008 and used the sport to help promote the country’s foreign trade and investment opportunities.

But IndyCar has confirmed that Apex did not renew its contract with IndyCar at the end of 2014, choosing to steer its funding to other areas instead. Their most recent extension was announced on the day of the 2012 Indy 500.

However, Hulman Motorsports’ chief revenue officer, Jay Frye, said in comments to the Indianapolis Star’s Curt Cavin that talks are still ongoing with Apex about a possible return “if not for 2015, then for 2016.”

In the meantime, Frye says that four signed partnership deals will be announced in the next few weeks.

“There is a lot in the pipeline, some really good things coming,” Frye said. “There’s a lot of very good activity.”

At the start of its deal with IndyCar, Apex became the series’ official ethanol supplier. But soon after, the company expanded into promoting other Brazilian products. For example, Brazilian coffee was pushed in this 30-second spot, which was a common sight on IndyCar TV broadcasts during the 2010 season:

Apex also served as a personal sponsor for one of the sport’s top Brazilian stars, 2013 Indy 500 champ Tony Kanaan of Chip Ganassi Racing.

The news of Apex’s departure comes just weeks after the cancellation of IndyCar’s original 2015 season opener on March 8 in the Brazilian capital of Brasilia.

The series will instead start its season on March 29 in St. Petersburg, Florida.

Steve McQueen’s famous Porsche 917K displayed in new museum

Photo courtesy of the Brumos Collection
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One of the most famous race cars in film history will be featured in a new automotive museum in Florida.

The legendary Porsche 917K driven by Steve McQueen in the 1971 film ‘Le Mans’, which was last seen in 2017 when it sold for $14 million in an auction, will be one of the prominent pieces in the Brumos Collection, a new automotive museum in Jacksonville.

Widely considered the most famous Porsche 917 ever built, the historic race car initially was used for Le Mans testing before being featured in the McQueen film. The car was housed in a barn for more than two decades before re-emerging fully restored in 2001.

The car was unveiled as the newest member of the Brumos Collection during a special event signifying the museum’s grand opening on Monday.

With more than three dozen vehicles, the Brumos Collection provides museum guests an up-front look at racing and automotive history.

Notable race cars in the collection include:

  • 1968 Porsche 908: In the second track appearance ever for Porsche’s then-new 908, drivers Jo Siffert and Vic Elford tackled the notorious Nürburgring’s 1000 km in this yet-unproven model. Starting in the 27th position, Siffert guided the 908 to second at the end of the first lap and into the overall lead after the second lap, setting a lap record. This historic 908 persevered through a grueling 44 laps around Nürburgring’s 14-mile course, skillfully navigating a 1000-foot elevation change and 160 turns through the forest.
  • 1979 Porsche 935: This #59 Brumos Porsche 935 is shown exactly as it raced when it won the 1979 IMSA Championship with Peter Gregg behind the wheel. It is authentic in every detail, down to his distinctive tartan seat upholstery. Arguably the finest season of his career, Gregg won eight races and eight consecutive pole positions in 1979. The car won 53 percent of the races it entered, carrying Gregg to 20 percent of his total career IMSA victories.
  • 1972 Porsche 917-10: The first 917/10 was produced in 1971. This Can-Am Racer had a twin-turbocharged engine capable of 200+mph speeds at 1100 hp. Peter Gregg raced the car to a 9th place finish in the 1972 Can-Am Championship, followed by Hurley Haywood’s 3rd place finish in the 1973 Can-Am Series season. The Brumos Porsche 917-10 was the first race car to carry what has now become the iconic and recognizable white, red and blue livery with the famous Brumos Racing “sweeps.”
  • 1923 Miller 122 Grand Prix: Miller was the first American race car bought solely to race in Europe. This 1923 Miller 122 Grand Prix was driven by Bugatti racer Count Louis Zborowski, who raced it in England, Spain and France. Returned to the United State 89 years later, this is considered one of the most complete surviving Millers.

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