Mercedes becomes first F1 team to hit 1 million Twitter followers

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This isn’t news so much as a cool social media achievement, but still something worth noting.

Mercedes AMG Petronas is the first Formula 1 team to hit 1 million followers on Twitter, as it crossed over that threshold on Monday.

Here’s a series of posts the team released on Monday noting the accomplishment, and thanking a few of the team’s fans:

In addition, the team is putting its Twitter on private setting on Tuesday to give away some exclusive content to the team’s followers. Here’s the lowdown on that: