Simona de Silvestro completes Formula E show run in Geneva

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Simona de Silvestro took to the streets of Geneva today in a Formula E car as part of a promotional event for watch company Tag Heuer.

De Silvestro spent four years in IndyCar before setting her sights on a race seat in Formula 1 for the 2015 season, but parted company with Sauber F1 Team last year due to financial reasons.

Little is known about her future plans, but the Swiss driver appeared today in Geneva for a Formula E show run that saw her drive the Spark-Renault car through the city streets.

Switzerland imposed a country-wide ban on motor racing following a crash at the 1955 24 Hours of Le Mans that saw one driver and 83 fans killed. However, this has recently been lifted, opening up the possibility of a Formula E race in Switzerland.

“It was a special moment for me to drive the Formula E car here in the streets of Geneva on the day which celebrates the return of motorsport in Switzerland,” de Silvestro said. “For me it was the first time I drove the Spark-Renault SRT_01E and the first feeling I had is that there was no noise!

“For a driver every new challenge is a great experience and this was even more special; the acceleration of this car is really good and I had a lot of fun. I am sure that the American fans will love to see Formula E in Miami and Long Beach in the next weeks.”

This event acted as a taster of what is to come next week at the Geneva International Motor Show, where the Formula E car will be on display.

“We would never have dreamed of getting an ePrix in Switzerland off the ground without TAG Heuer and Jean-Claude Biver’s continuing support,” Formula E CEO Alejandro Agag explained. “We are very proud to have TAG Heuer as a founding partner, and thankful that they are able to assist us in this exciting challenge.

“If the race takes place, TAG Heuer will definitely be our title sponsor. The ePrix will strengthen our close relationship with this country, which is the home market of our Global Partner Bank Julius Baer. They have been fully behind us since the very first race in Beijing.”

The next Formula E race takes place on March 14 in Miami, the first of two rounds in the United States in 2015.