Agag: Formula E off to “incredible start” heading into U.S. swing


With the first four races in the books to the inaugural season of the FIA Formula E Championship, the electric open-wheel championship now heads for a pivotal two-race swing in the U.S.

The Miami ePrix on March 14 and the Long Beach ePrix on April 4 gives the series a chance to showcase the electric technology in North America, and also to build on the success of the first four races.

Formula E CEO Alejandro Agag hailed the start of the season to date as he looks ahead to this next month of racing, which will kick off a seven-race stretch through to the end of the season in June in London.

“We came in with a huge challenge; technically, we didn’t know if they’d work,” Agag told MotorSportsTalk. “But the cars have been hugely reliable.

“What’s been really great is the racing. In the FE races, you’ve seen very close racing, and very tight fights between the drivers. In four races and with four different winners, you normally don’t see that. Everyone is in with a chance to win a race!

“The last 10 minutes of Buenos Aires were incredible. It shows how good the racing is, and I think it keeps improving every time.”

Seeing the cars launch from the grid at the Beijing series opener back in September proved one of Agag’s biggest highlights to date, and the culmination of two years worth of prep work for Formula E to launch.

“My favorite moment was the 10 seconds after the start of the race in Beijing,” Agag said. “That’s when everything came together. It was two years of work, and suddenly the 20 cars went down the straight. It was very important for me – it was getting to the summit of a very high mountain we’ve scaled.”

The next mountain, as you were, is heading into the U.S. market – one Agag called a year ago in a prior interview with MotorSportsTalk, along with China, the two most important markets the series hits.

The Miami ePrix on March 14 falls smack dab in-between two marquee sports car races, in the middle of NASCAR’s busy month of March, and before the IndyCar season opener in St. Petersburg. It also falls on the same weekend as Formula 1’s season opener in Melbourne.

Penetrating the American market takes promotion, education and great racing – all of which are goals outlined over the next two FE races.

“The big challenge is to set up all these races in such a short time in a city center,” Agag explained. “It takes a huge amount of work and organization. With Andretti (Sports Marketing) in Miami, they know how to rise to a big challenge to deliver those races.

“The two U.S. races are very different. Miami, of course, is a great location and halfway between South America and U.S. We have great expectations.

“Long Beach will be different, where we are doing it for free. We want to have a big focus on education for kids, and promote to as many kids as possible. We really want to make Long Beach very open, particularly for generations.

“It’s two different ways of doing FE, but both are equally important for us.”

Beyond the race preparation, it’s also been a busy few weeks of news for the championship.

Eight manufacturers have committed to the series for the second season, where powertrain development can begin to occur on the Spark-Renault chassis.

Agag said he was pleased, and surprised, by the high volume already committed – and this is before the potential of OEMs joining the series further down the road.

“We always wanted to promote technology competition in the championship, but we didn’t think there would be that many, that soon,” Agag said. “We thought it could be two, three or five… but not eight. The level of interest into the championship has been very surprising and very positive.

“For the first race we had to overcome a lot of technical issues and tiny issues. But from here we want strict cost control. We don’t want an arms race to bankrupt teams in two to three years. It takes a lot of common sense, and working together with technical side.

“Right now they can work on the powertrain. It will be the same battery. Just the motor will be open, but it is very good news to have so many so early.”

Berlin’s circuit design was revealed, Moscow was added to the schedule and London was confirmed as a doubleheader finale for the season.

Agag said Berlin didn’t have the same constrictions as a city center and thus was bigger to make a different-type layout.

As for London, he said the series remains open to future doubleheaders, but doesn’t want to add too many too fast. The London doubleheader this year, he said, is to serve as a grand finale in one of the world’s biggest cities, and one where the cars have already held demonstration runs.

“The passion from the British people is great. We want to give them more opportunity in the U.K. to see the race,” Agag said.

As the series heads to Miami though, the focus remains on the on-track competition, and the sheer number of potential winners.

“I think this is like motor racing like in old times – the ‘50s – where it is so much more unpredictable. That’s a really fantastic thing for motorsport,” Agag said.

“Every driver should have a chance to win, and we hope it continues. Beyond the four we’ve had, Nick Heidfeld could win at one any moment. It could be Bruno Senna, Karun Chandhok, Dragon guys, all the rest, everyone is all really there.

“Every race is a new surprise.”

Vicki Golden and 805 Beer tell a unique story from an Inverted Perspective


Vicki Golden has earned a career worthy of a thousand stories and 805 Beer tells at least one of them, as “Inverted Perspective” premiered March 30 on the company’s website and YouTube channel.

Golden did more to break the glass ceiling in SuperMotocross than she ever thought possible. She knows this because riders have never felt the need to explain any of her accomplishments with the disclaimer, “for a girl”. 

At this point in Golden’s career, she’s been the first woman to finish top 10 in AMA Arenacross Lites, the first woman to qualify in the Fast 40 in Monster Energy AMA Supercross and the first woman to compete in freestyle Moto X competition, earning a bronze medal by doing so.

Her love for moto came from childhood while she watched her dad and brother ride. By seven she was on her bike and making waves throughout Southern California. 

Golden, 30, is still madly in love with the sport and has no plans on moving away but her career is already one to talk about. 805 Beer’s film series wanted to do exactly that.

“I’m taken aback by it all,” Golden told NBC Sports about the documentary. “It’s just crazy to see your story, it’s one thing to live your life and battle everything that comes about but it’s another to just sit there and talk about it.”

805 approached Golden about the feature by asking, “Do you even realize that what you do, and your story is special?”

Golden took the question as a blank canvas to map out the highs and lows of her career and life. 

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The title “Inverted Perspective” came from a brainstorming session with Dominick Russo and it highlights Golden’s outlook on the sport of SuperMotocross and her life in general. 

“My whole life, my whole career was thinking differently and looking at things that shouldn’t be done and aren’t there, while being able to make a place for myself, where no one thought there should be a place,” Golden said.  “It’s inspiring someone to think in different ways. It sums up my life.”

Vicki Golden is not “fast for a girl”; she’s just fast. – 805 Beer

While Golden is no stranger to the spotlight, this was the first time she’s been fully involved with the storytelling and creation of a feature about herself. 

“It’s not like a full new experience,” Golden said. “Obviously, you get your standard questions about your upbringing and accomplishments, but I’ve never really put into perspective things that happened in my past with my dad and putting that to light. Also, certain other things that maybe got overlooked in previous interviews or films. I wanted to touch on these and Dom wanted to create a story. It’s just cool to see it come to light, it’s a nearly impossible thing to tell somebody’s life story in 40 minutes.”

Golden’s father was left paralyzed after an ATV accident, robbing him the opportunity to ride again. This happened a few months before the father-daughter duo was set to compete in the Loretta Lynn’s Amateur Nationals when Vicki was 12. While she might have been unable to grasp the severity at the time, it’s something she carries with her. Golden continues to ride in his honor.

Years later, an accident in 2018 nearly sidelined the then 25-year-old Vicki when a freestyle accident almost resulted in the amputation of her lower leg. 

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Golden 805 Beer
Vicki Golden has ridden a variety of disciplines in SuperMotocross, which gives her a unique perspective. – 805 Beer

“Inverted Perspective” highlights her father’s diligence in helping Vicki continue with her career and the kindness and strength he carried while fighting his own battle. 

“My dad was the entire reason that I started riding in the first place,” Golden said. “So, to honor his memory and to honor what we went through and how hard he pushed to keep our dream alive and keep everything going – in that sense then, it was really special to be able to honor him and talk about him.”

The 40-minute feature was filmed entirely in black and white, a stark contrast from the oversaturated world of motocross where the brighter the suit the easier it is for fans to find their rider and follow him in the race. By filming in monochrome Russo and Golden had the chance to focus on the race and track from a different perspective. 

“It was cool to be able to film it differently,” Golden said. “It created a challenge in the sense of what was going to be more visually impactful for the film.

“I couldn’t be here without the companies that back me but at the same time, it’s not like the logos or colors disappeared, it’s just different lights shed on different spots. It’s just a cool way to do it and to take color away and still be impactful. When you think of black and white, you think of old school, the OG way of doing things.”