IndyCar: BHA confirms Bowers & Wilkins as full-time primary sponsor

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Bryan Herta Autosport will have Bowers & Wilkins as the full-time, primary sponsor of Gabby Chaves’ No. 98 Dallara-Honda in the 2015 Verizon IndyCar Series season.

The rookie will advance into the championship on the heels of winning last year’s Indy Lights campaign. The car’s 2015 livery will debut next week at Barber Motorsports Park, where IndyCar holds its official preseason test.

Bowers & Wilkins, a standard sound and electronic company, has been an associate partner of BHA since 2012 and was the team’s primary partner for the 2014 Honda Indy Toronto event.

“Bowers & Wilkins is thrilled to be again involved with Bryan and David in support of the BHA No. 98 entry for the upcoming IndyCar season,” Joe Atkins, Chairman & CEO of Bowers & Wilkins, said in a release. “IndyCar provides a great opportunity for us to engage our national dealer network and expose the brand to our target demographic.”