ABC Supply Co. continues IndyCar involvement increase, as Pocono race title sponsor

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Few companies have taken on more of an active role in Verizon IndyCar Series sponsorship recently than Wisconsin-based ABC Supply Co., which adds a second race entitlement sponsorship to its plate later this year.

The Pocono race, slated for August 23, will now be known as the ABC Supply 500.

ABC Supply also sponsors the Milwaukee race, the ABC Supply Co. Wisconsin 250, on July 12 in the second of a two-year deal.

It is title sponsor for both A.J. Foyt Enterprises cars as well, for both Takuma Sato and Jack Hawksworth in their Nos. 14 and 41 Hondas.

“ABC Supply is a true industry leader and their love of racing couples our own,” Pocono Raceway President/CEO, Brandon Igdalsky said in a release. “They have been involved in motorsports for over 10 years now and we are thrilled to welcome them to our extended Raceway family. We cannot wait to work with them to promote the ABC Supply 500 this year.”

“For a decade now, our racing program has brought thousands of our associates and customers together to celebrate and cheer for our team,” added ABC Vice President of Operations, Mike Jost.  “This year we are excited to have the chance to increase awareness of both ABC Racing and INDYCAR in general with our sponsorship of the ABC Supply 500 at Pocono Raceway.”

NBCSN will present ‘Race and Sports in America: Conversations’ Monday

NBCSN
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With motor racing reckoning with its own issues of diversity and equality, “Race and Sports in America: Conversations” will tackle the topics of social justice with several athletes. The show will air at 8 p.m. ET Monday, July 13 on NBCSN, Golf Channel, Olympic channel and on regional sports networks.

The roundtable discussions will be hosted by Damon Hack and feature Charles Barkley, Steph Curry, Jimmy Rollins and Ozzie Smith in one segment. The other segment will include Kyle Rudolph, Anthony Lynn, Troy Mullins and James Blake.

Race has been a major topic in motorsports this year.

NASCAR banned the Confederate flag at its race after lobbying by Bubba Wallace, the only Black driver in the premier Cup Series. In Formula One, six-time series champion Lewis Hamilton has joined Black Lives Matter marches in London and also formed a panel on diversity. The lone Black driver in F1 also led 14 of 20 drivers taking a knee before the season opener in Austria.