ABC Supply Co. continues IndyCar involvement increase, as Pocono race title sponsor

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Few companies have taken on more of an active role in Verizon IndyCar Series sponsorship recently than Wisconsin-based ABC Supply Co., which adds a second race entitlement sponsorship to its plate later this year.

The Pocono race, slated for August 23, will now be known as the ABC Supply 500.

ABC Supply also sponsors the Milwaukee race, the ABC Supply Co. Wisconsin 250, on July 12 in the second of a two-year deal.

It is title sponsor for both A.J. Foyt Enterprises cars as well, for both Takuma Sato and Jack Hawksworth in their Nos. 14 and 41 Hondas.

“ABC Supply is a true industry leader and their love of racing couples our own,” Pocono Raceway President/CEO, Brandon Igdalsky said in a release. “They have been involved in motorsports for over 10 years now and we are thrilled to welcome them to our extended Raceway family. We cannot wait to work with them to promote the ABC Supply 500 this year.”

“For a decade now, our racing program has brought thousands of our associates and customers together to celebrate and cheer for our team,” added ABC Vice President of Operations, Mike Jost.  “This year we are excited to have the chance to increase awareness of both ABC Racing and INDYCAR in general with our sponsorship of the ABC Supply 500 at Pocono Raceway.”