Toro Rosso may use yellow livery to boost Renault image

2 Comments

Red Bull advisor Helmut Marko has revealed that Scuderia Toro Rosso could use a yellow livery in the future to give engine supplier Renault greater promotion within Formula 1.

Renault is thought to be considering a return to the sport with a full works team, having last raced back in 2009 before selling part of its operation to what has now become Lotus.

Toro Rosso has been tipped as a team that Renault could buy outright, with Red Bull owner Dietrich Mateschitz reportedly considering a withdrawal from F1.

However, Marko believes that it would be more likely for the French marque to enjoy heightened branding on the Toro Rosso cars with a yellow livery.

“Renault are spending a lot of money on this power unit – not as much as Mercedes but a significant amount – and are confronted with the same issues that we have,” he told the official F1 website. “Their F1 involvement has to pay off.

“Add to that that Renault feels under-represented on the marketing side so there are considerations to either buy Toro Rosso or more likely give them a yellow livery to have a better marketing platform.

“But of course the figures have to correspond.”

Toro Rosso team principal Franz Tost said in Malaysia last weekend that he would welcome a buy-out from Renault, believing that operating as a works team would give the Faenza-based operation a chance to break into the top five teams in F1.

However, Renault has been engaged in a war of words with Red Bull over the past few weeks. The ex-world champion team claimed in Australia that its lack of pace was a result of the engine, only to then be beaten by Toro Rosso in Malaysia, who use exactly the same engine.

Quite what the future holds for Renault and Red Bull’s teams in F1 is unclear, but the murmurings certainly suggest that change is on the horizon.

Max Verstappen, Sergio Perez and Formula One embrace the United States

Verstappen Perez United States
Jared C. Tilton / Getty Images
0 Comments

Last week, Red Bull Racing revealed their new car, the RB19, and a new relationship with US-based Ford Motors in a press event in New York City complete with drivers Max Verstappen, Sergio Perez and Team Principle Christian Horner. They are the only Formula 1 team to launch in the United States, but even that small move of the needle reflects a major shift in the attitude of both F1’s management and their teams – and the extent to which the American audience has fully embraced the sport.

“It’s something fantastic and unique, for the sport to be able to break it into the U.S,” Perez told NBC Sports. “The market is huge and it’s a huge opportunity for everyone involved, for the drivers, for the team. It’s always a huge market.”

Verstappen Perez United States
Sergio Perez finished fourth in the Unites States Grand Prix, but he was first with the fans.  – Jared C. Tilton/Getty Images

In 2023, Formula 1 will race three times in the United States and five times in North America. The Circuit of the Americas will host their 11th consecutive race in October before heading south to Mexico City. Miami returns for a second time in May on a temporary street course around the Hard Rock cafe and the third addition is in downtown Las Vegas in November.

With the Canadian Grand Prix on the schedule for June and the Brazilian Grand Prix in November, American fans are now in the ballpark of Europeans, who have eight events on the continent and one in England.

In 2022, Verstappen won every race in North America. He was kept from sweeping the hemisphere only by George Russell, who won in Brazil. That fact is less remarkable when one considers that Verstappen won 15 times in the season – nearly two-thirds of the races on the schedule.

By the time Formula arrived in Austin for Round 20 of 23, Verstappen had already wrapped up his second consecutive championship.

“Sometimes it can be hard to replicate the season, but I think it’s the same as with the car, right? You always try to improve it,” Verstappen told NBC Sports. “And I always look at the little details that even when you have had a good race, you could have done better. And then of course you also learn from the bad races. So we always try to look for these little improvements and general experience you gain year after year.

“You try to do better, but of course it also depends a lot on the package you have.”

Verstappen Perez United States
Max Verstappen United States Grand Prix win was one of 15 for the drivers and 17 for Red Bull.
(Gongora / NurPhoto via Getty Images)

Now Verstappen’s thoughts will inevitably turn to establishing a dynasty – and America will again play a pivotal role.

“I just enjoy what I’m doing,” Verstappen said.  “After the years in Formula One, when you have to be on top of your game and you gain a lot on your experience – in that sense nothing really can get to you anymore. Every year you just try to do the best you can. But a lot depends on the material around you. It’s always a bit of a guess. Start the season as fit as you can be and be well prepared. But if you don’t have the car, you’re not going to win the championship.”

Perez added two wins to Red Bull’s total, at Monaco and the Marina Bay Street course. With two of the US 2023 races on street courses, Perez hopes to close the gap on Verstappen and potentially be his principle rival for the championship.

“The strategy is clear; it is to maximize the potential of the car – and we believe we have a good car, but how good?,” Perez said “We don’t know what the competition is doing. We just give our best in building this car and we hope that it’s good enough to get us to win races.

“I think we have to work together as a team. At the same time. We both want to win the championship. It’s just having good compromise. The competition will be really strong out there, so we really need everything we possibly can get from each other.”

Formula One returns to the United States for Round 6 and the Miami Grand Prix on May 7.