On the strength of arguably its best race this season in the Verizon IndyCar Series, competitive-wise, Honda Performance Development is looking toward its future in the series beyond this season.
Steve Eriksen, HPD’s chief operating officer, spoke to the Indianapolis Star‘s Curt Cavin and said contract extension talks are looking good.
“If you asked what are the realistic chances that we’ll extend, I’ll say it’s very high,” Eriksen told Cavin.
Honda is coming off one of its biggest weekends of the year from an overall marketing and promotional standpoint, the Honda Indy Grand Prix of Alabama.
Many Honda fans, guests and employees come to Barber Motorsports Park every year and the manufacturer spares no expense on promotion and activation at the track.
Signage is omnipresent around the 2.3-mile, 17-turn permanent road course; Honda rolled out its new Accord V6 safety car this week and it had its latest outing (as it does at every Verizon IndyCar Series event) of the Honda Fastest Seat in Sports – the two-seater rides that provide guests a lap in in an IndyCar at race events.
The race is one of three that Honda serves as primary sponsor for, along with the Honda Indy Toronto in June and Honda Indy 200 at Mid-Ohio in August.
Proof positive that a Honda extension with IndyCar goes waaaay beyond the actual on-track department.