We’ve written several times on MotorSportsTalk in the last year or so about Pippa Mann’s continued efforts, activation and dedication to partnering with Susan G. Komen in the fight against breast cancer and the commitment to raising awareness.
But with the calendar having flipped over to May – it’s now May 1 – today marks the beginning of arguably Mann’s most important campaign yet for Susan G. Komen, as she prepares for her second Indianapolis 500 with Komen and fourth overall (2011, 2013, 2014).
Mann has launched the #GetInvolved campaign, via Indiegogo, which will seek to raise $50,000 in support of breast cancer awareness this month. The link is live, at http://pippamann.com/getinvolved.
A year ago, Mann and her supporters raised just under $20,000, wiht the goal to more than double that this year.
While the $50,000 sounds like a lot, Mann makes an important point that all that takes is 5,000 people giving $10 apiece, and there you go.
And it’s already off to a great start, with those who have signed up for early access already having pledged more than $5,000 in the first eight hours of the campaign.
Via the Indiegogo site, any donors can secure a wealth of possible prizes – ranging from wristbands and koozies, garage tours, diecasts, signed caps and all the way up to race-worn gloves and/or firesuits, among other options.
Having already had a year to work with Komen – the idea for the “pink car,” the No. 63 Dale Coyne Racing Honda came about when Mann turned her traditionally red helmet pink – Mann noted that this year can give her supporters an even greater chance to contribute.
“The biggest thing for me personally, was I wanted to make the fundraising element much stronger this year,” Mann told MotorSportsTalk.
“I want to have stronger events for those living with breast cancer, and for survivors out at the race track as part of our program.
“Hopefully, through our partnership with Indiegogo, and the #GetInvolved campaign we will be on a course to accomplish goal one, and I am working with Susan G. Komen’s Central Indiana Affiliate towards goal two right now too.”
Mann also further explained the #GetInvolved hashtag.
“When we started talking about this campaign, and how to position it, the fact I had already been using that tag for things I’ve been getting involved with organically came up,” she said. “It seemed such a cool way to tie everything together.
“I wanted to be able to reward fans who joined the campaign this year, and most importantly, I wanted them to know that them getting involved themselves really is crucial to the success of the campaign. That’s where the tag came from, and why we wanted to use it for this campaign in support of Susan G. Komen.”