Conor Daly’s Smithfield Foods “Fueled by Bacon” special revealed at IMS

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Conor Daly announced a week ago at Barber Motorsports Park he would be returning to the Indianapolis 500 in 2015 with Schmidt Peterson Motorsports.

This morning at Indianapolis Motor Speedway, Daly’s livery and sponsor on his No. 43 Honda was revealed, and it’s a good one.

Smithfield Foods, which serves as primary sponsor of Aric Almirola’s No. 43 Ford for Richard Petty Motorsports in the NASCAR Sprint Cup Series, will serve as primary sponsor of the “Fueled by Bacon” special for Daly in this year’s ‘500.

Founded in Smithfield, Virginia in 1936, this global food company is the world’s largest provider of high-quality pork products.

“Motorsports has proven to be a dynamic and productive marketing tool for our brands; we have brought our associations to the store and fans have responded phenomenally,” Bob Weber, Smithfield vp of corporate marketing said in a release.

“IndyCar represented the next horizon for us, and our partnership with Schmidt Peterson Motorsports and driver Conor Daly, whom I have monitored since his days in karting, is a very special opportunity. I’m not sure how we could make our debut into this sport at a better venue than at the Greatest Spectacle in Racing!”

A couple photos from the car reveal were posted to Twitter this morning; Daly completed his refresher course earlier today.

Sebastien Ogier in driver’s seat for sixth straight World Rally Championship title

Sebastien Ogier leads the way in the WRC title chase. Photo: Getty Images
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COFFS HARBOUR, Australia (AP) — Thierry Neuville finished the sixth stage of Rally Australia on Friday without a rear left tire, damaging his chances of catching five-time defending champion Sebastien Ogier for the World Rally Championship title.

The Belgian driver entered the rally just three points behind Ogier in the closest title fight in 15 years.

He held the upper hand on his French rival, building a near-10 second gap through the first five stages at Coffs Harbour before hitting a chicane and finishing the stage with only three tires on his Hyundai.

Neuville was fortunate the puncture occurred late enough in the day to finish all six forestry stages and avoid a retirement. But the mistake cost him 40 seconds and gave Ogier, who is 33 seconds ahead of him, a clear run at his sixth straight championship.

In his last start with Ford before a move to Citroen next year, Ogier struggled as the first to drive the dusty, slippery forest routes.

“I pushed like crazy, I was on the limit over the jump and everywhere, I can’t do (any) more,” Ogier said. “I was on the limit.”

With Ogier on sweeping duties the back markers flourished, and Mads Ostberg took the lead in his return to the series.

Ostberg was forced to miss the previous round in Spain to make way for rally winner and nine-time world champion Sebastien Loeb, who was making the last of his three guest appearances for Citroen.

Now back in the seat, Ostberg leads Jari-Matti Latvala by 6.8 seconds in the Australian rally, with sixth-stage winner Craig Breen in third.

Ogier was seventh, 38.2 seconds off the pace, but only needs to finish ahead of Neuville to claim the championship title. Neuville is in 10th place after six stages.

Roles will reverse on Saturday, with Ogier to start further back in the field and do his best on cleaner roads to make up the day-one deficit before Sunday’s final stages.

Andreas Mikkelsen, the 2016 Rally Australia champion, was an early dropout after rolling into a ditch in his Hyundai. Mikkelsen had only just avoided a tractor that had found its way onto the course.

Former winner Molly Taylor and co-driver Malcolm Read were also forced out of their event when their Subaru hit a hay bale at high speed on the morning’s second stage. Both reported soreness but suffered no serious injuries.

The 24-stage rally totals 319 kilometers (197 miles). Ten stages are scheduled Saturday with the final six on Sunday, most of them through forests on the New South Wales state’s north coast about 530 kilometers (325 miles) north of Sydney.