Road America adds new video boards, makes further track investments


Road America is prepping for its 2015 race season with a series of enhancements. The full track release is below.

Road America fans will now be able to experience all of the thrills and on-track excitement from several popular areas around the 640-acre facility thanks to four new networked high-definition (HD) LED video display boards.

Currently, one video board is in place in the widely popular Turn 5, and the additional video boards will be permanently placed in Turn 1, Turn 3, Turns 7 and 8 and Turn 12.  For thousands watching from the stands and around the revered racetrack, the video display boards will deliver incredible views of the on-track action and unique content to keep fans engaged during events.

“We are constantly reinvesting funds to improve the fan experience,” said Road America President and General Manager, George Bruggenthies. “From our terraced seating in several locations around the facility, to our new video boards and even improved access and viewing areas along Turns 11 and 12, it is our intent to bring fans closer to the action.

“At Road America, we like to say ‘come for the experience and stay for the race’ and with all of these new improvements and technology we are confident that everyone will appreciate what we have done and what we intend to do in the future to make Road America a favorite place to be for generations.”

Photo: Road America

In addition to the new video boards, the 4-mile racetrack was resurfaced in several areas to improve the experience for participants. New pavement was added to Turns 5, 6, 8 and 14 – there were no changes to the width of the racing surface.

“We take great pride in not only improving the facility for fans, but for competitors as well,” Bruggenthies added. “We have many club events, schools, vehicle tests and private events at Road America and the integrity of the racing surface is just as important as our amenities, concessions, programs and many entertainment offerings.

“This new resurfacing project wasn’t immediately necessary but we wanted to make the improvements now to keep up with the demands that our 4-mile roadcourse endures throughout the season and we guarantee the track will be ready for our first event.”

Road America’s first event is quickly approaching, as legendary racing vehicles from around the world will compete at the Sportscar Vintage Racing Association (SVRA) Spring Vintage Weekend. Friday, May 15, through Sunday, May 17.