NHRA: Top Fuel driver Brittany Force inks ‘Monster’ sponsorship deal

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When NHRA legend John Force hinted he’d have a “monster” sponsorship announcement Wednesday for daughter Brittany’s Top Fuel dragster, he wasn’t kidding – literally or figuratively.

Father and daughter Force were ecstatic when they were finally able to reveal a major deal where Monster Energy drink will become the primary sponsor for Brittany’s dragster for all NHRA Mello Yello Drag Racing Series national events for the next three years.

Sister Courtney’s team, as well as those of brother-in-law Robert Hight and team patriarch John Force, will also carry Monster as an associate sponsor.

“This is honestly a dream come true,” Brittany Force said in a Wednesday afternoon teleconference. “My sister and I have been chasing Monster for a while. To see it all actually happening, it’s pretty surreal. I’m beyond excited about it.

“Monster’s all about living life on the edge. I think our sport ties in perfectly to that because there’s nothing more extreme than driving a Top Fuel dragster. You’re racing down the track 330 miles per hour. I don’t think there’s anything more extreme than that. I honestly think we are really a perfect fit.”

John Force, who had been financing much of Brittany’s dragster this season out of his pocket, is both excited – and financially relieved.

“Well, it’s a big relief to me not just financially, but a relief that we’ve kept this a secret for a year,” Force said. “You know me, I can’t keep a secret.

“The problem I had was my next generation, my driver, my daughter, didn’t have a home (sponsorship). You could see the teams, as hard as they work night and day on the racecars at the races, having a trailer that’s not branded with a sponsor’s name.

“Everyone knows you’re underfunded. Everyone knows financially you don’t have everything that it takes. You want that name. It’s an honor badge that you wear.

“To land a company like Monster, that’s huge. … The kids got it done. Unbelievable. It’s the chance of a lifetime.”

Monster was previously an NHRA sponsor with the now-retired Kenny Bernstein.

“Monster’s marketing is built on three things mainly: that’s racing, music and girls,” Monster vice president of sports marketing Mitch Covington said in a Wednesday afternoon teleconference. “We think that fits great with drag racing. We’re just super excited to be back in this sport.”

Brittany Force will debut her new sponsorship and colors at this weekend’s NHRA Southern Nationals at Atlanta Dragway in Commerce, Ga.

“John Force Racing, we don’t have to tell anybody, is synonymous with winning,” Covington said. “Monster’s brand is really built on a culture of winning. Man, we just can’t wait till this weekend to unveil that car.”

Covington went on to tell a funny story of how the deal first began to take shape.

“As to how we got in with John Force Racing, you guys all know John Force is one hell of a salesman,” Covington said. “I actually met him at a wedding party. This dude (Force) chased me down the whole time.

“But I got news for everybody. John Force didn’t sell this deal, it was his daughter Brittany and his other daughter Courtney.”

Brittany Force, in effect, will become Monster teammates with several dozen athletes that the company sponsors, including NASCAR drivers Kyle and Kyle Busch and reigning Formula 1 champion Lewis Hamilton and teammate Nico Rosberg.

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IndyCar 2023 notes: Alexander Rossi ‘fits like a glove’ with new Arrow McLaren teammates

Alexander Rossi McLaren
Nate Ryan
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PALM SPRINGS, Calif. – There are more than three dozen fresh faces on the Arrow McLaren Racing IndyCar team, but there was one that Felix Rosenqvist was particularly keen to know – Alexander Rossi.

The driver of the No. 7 Dallara-Chevrolet is the most high-profile new hire for McLaren, which has expanded to a third car to pair with the No. 6 of Rosenqvist and No. 5 of Pato O’Ward.

And there is another layer than Rossi just being the new kid. McLaren marks only his second team in NTT IndyCar Series after seven seasons at Andretti Autosport, where he began with a victory in the 2016 Indy 500 and was a championship contender for several seasons.

Rossi is a mercurial talent, and when things go wrong, the red mist quickly descends (and sometimes has led to feuds with teammates). He went winless during two of his final seasons at Andretti and was out of contention more often than not, often bringing out the prickly side of his personality.

Yet there has been no trace of the dour Rossi since joining McLaren. The pragmatic Californian is quick to remind everyone he hasn’t worked with the team yet at a track (much less been in its car), and there surely will be times he gets frustrated.

But it’s clear that Rossi, who made five Formula One starts in 2015 after several years racing in Europe, already is meshing well with an organization whose England-based parent company has deep roots in F1.

“I’ve been pleasantly surprised,” Rosenqvist said Tuesday during IndyCar’s preseason media availabilities. “I think Alex kind of has that bad-guy role a little bit in IndyCar. He’s always been that guy, which is cool. I think we need those guys, as well.

“Actually having gotten to know him, he’s been super nice, super kind. He fits like a glove in the team. I think it fills a role where Pato is kind of like the crazy guy, I’m somewhere in the middle, and Alex is the more engineering guy in the team. I think Alex has more experience, as well. He just feels like a guy who knows what he wants.

“Yeah,  good addition to the team and great guy at the same time.”

There are many reasons why Rossi’s transition from Andretti to McLaren should be smoother than his abrupt move from F1 to IndyCar seven years ago. Namely, he no longer is the only newcomer to the team’s culture.

“It’s been kind of a good time to come in because everyone is finding a new role and position and kind of learning who’s who, finding everyone’s strengths and weaknesses,” he said.

But while Rossi might have questions about the team, he has none about the series. Unlike when he arrived at Andretti without any oval experience, Rossi joins McLaren with his IndyCar credentials secured as an established star with eight victories, seven poles and 28 podiums over 114 starts.

Even in his swan song with Andretti, Rossi still managed a farewell victory last July at the Indianapolis Motor Speedway road course that snapped a 49-race, three-year winless drought. It seems reasonable to believe he immediately could re-emerge in his 2017-19 title contender form.

“I know the series, and I know kind of everything that goes into American open-wheel racing vs. the European open-wheel racing, which is really the biggest transition,” Rossi said. “Certainly it’s the largest kind of team switch. I’ve obviously driven for different teams in the past in Europe, in sports cars, whatever, but never really in my full-time job. I’ve driven for the same organization for a very long time and have a lot of respect and fabulous memories with those people.

“So it has been a big kind of shift, trying to compare and contrast areas that I can bring kind of recommendations and experience to maybe help fill the gaps that exist at Arrow McLaren. Again, all of this is in theory, right? I don’t really know anything. We’ll have a much better idea and plan going into St. Pete (the March 5 season opener).”

He has gotten a good handle on how things work at its Indianapolis headquarters, though, and has been pleased by the leadership of new racing director Gavin Ward (who worked in F1 before a championship stint with Josef Newgarden at Team Penske). McLaren Racing CEO Zak Brown also seems omnipresent on both sides of the Atlantic, making appearances at IndyCar races seemingly as much as in the F1 paddock.

“I think what’s very cool about Arrow McLaren is we do have the resources of the McLaren F1 team,” Rossi said. “They very much are being integrated in a lot of respects. It’s not two separate entities. McLaren Racing is one organization that has its people and resources and intellect in kind of everything. It’s been pretty cool to see how that can be an advantage to us in terms of people, resources, simulations, software, kind of everything. We’ve been able to kind of rely on that and use that as a tool that maybe other teams certainly don’t have.”

That will be helpful for Rossi with the methodologies and nuances of racing a Chevrolet for the first time after seven seasons with Honda.

And of course, there will be the relationship with O’Ward, who has been McLaren’s alpha star since 2020.

Rossi was in a similar role for Andretti, which raises questions about how McLaren will handle having two stars accustomed to being the face of the team. But O’Ward said IndyCar regulations should allow each driver to maintain their own style without being forced to adapt as in other series.

“At the end of the day, as much as teammates will help in order to gather data, it doesn’t mean they’re going to specifically help you in what you need because it’s a series where you can really tailor the car to what you want,” O’Ward said. “Rather than in Formula 1, (it’s) ‘This is the car, you need to learn how to drive this certain car.’ In IndyCar, it’s very different where you can customize it to what you want it to feel like or drive like.

“From past experience, I think Alex likes a car similar to what I do. I do think we have a very strong car in certain areas, but I definitely think he’s coming from a car where that other car has been stronger than us in other racetracks. I feel like if we can just find gains where we haven’t quite had a winning car, a podium car, that’s just going to help all of us.”

Though Thursday at The Thermal Club will mark the first time the trio works together at a track, Rosenqvist said he’s hung out a lot with Rossi (both are 31 years old) and deems his new teammate “well-integrated” in the simulator.

“I think the fit has been good with him, me and Pato,” Rosenqvist said. “On a trackside perspective, it’s obviously huge to have always a third opinion on things. Every driver’s opinion is valuable in its own way.”

Said O’Ward, 23: “It’s been great. (Rossi has) been great to have around. I think he needed a fresh start. I think he’s excited to really work with all of us, create the strongest package.”

Ever the realist, though, Rossi still is tempering some of his enthusiasm.

“Again, we haven’t really done anything yet other than some meetings and some team activities together,” he said. “I have a lot of respect for what they’ve done in IndyCar and also their prior careers. I think that we all bring something a little bit different to the table, which I think is really unique in terms of not only personalities but driving styles and experience levels.

“I think we have the ingredients to really be able to develop the team and continue to push the team forward to even a better level than what they’ve shown in the past. It’s been a really positive experience. Really I have nothing at all negative to say and can’t actually wait to get to work, get on track and start working together.

Other nuggets from the first day of preseason IndyCar media activities that lead into two days of testing at The Thermal Club:


After making a point to needle Josef Newgarden during the Rolex 24 at Daytona (when he was warned for being deemed to have caused a spin by the car driven by Newgarden and Scott McLaughlin), Simon Pagenaud laughed about why he likes pushing the buttons of his ex-teammate at Team Penske.

“I just love to press the button with Josef,” Pagenaud said. “I just love it. I’m being very open about it. I think he knows it, too. It’s funny to see him unsettled a little bit. I like when he gets aggressive. I don’t know why. It’s funny.”

They scrapped a few times as Penske teammates (notably at Gateway during Newgarden’s first season with the team), but Pagenaud says all is good now – though he also admits with a devilish grin that he’s taking advantage of having left Penske last year.

“Absolutely, yeah. I couldn’t do that before,” Pagenaud said with a laugh. “I would get in trouble.

Yeah, I can be myself. I can say what I want to say. Nobody is upset about it. I love Josef. Don’t get me wrong. I love the guy.

“Do I love the driver? Not always, but… I enjoy pressing the button with him because he seems like such a confident person. Yeah, I like to just go around a little bit, press it.”

When he was informed of the snarky comments (Pagenaud asked reporters to make sure they relayed that he enjoyed passing Newgarden in the race) after his first stint at Daytona last weekend, Newgarden took a shot back.

“He doesn’t get many opportunities these days, so I’m sure he enjoyed that,” Newgarden said. “Take them when you can get them. There’s so much happening I don’t even remember half the stuff that happened when I was out there. Hey, he’s a big note-keeper, that guy.”

Pagenaud, who is winless since 2020, conceded that point Tuesday at IndyCar’s media session.

“I will do better this year,” he said. “But I got to build my team up, put myself in that situation. We were not there yet. I hope we can be there this year.

“But certainly not being teammates, you race differently. Now, the driver that he is, I have a huge amount of respect for him. He’s tremendous. I mean, he’s one of the best at what he does. So beating him is even a better reward. But I like my résumé better than his.”

For the record, Newgarden has one more IndyCar championship than Pagenaud but is empty in the Indy 500 win column compared to the 2019 winner at the Brickyard.


Pagenaud is among many drivers enthused to get acclimated to The Thermal Club, which is a $275 million motorsports country club of sorts.

But for the Frenchman, Thermal represents more than just a chance to tune up for the 2023 season. Pagenaud, who made his first visit to the desert track three years ago after winning the Indy 500, is thinking about his long-term future.

“It’s actually something I’m really interested in for my future but in another life,” he said. “I love the concept. Actually before my IndyCar career, I was on a project like that myself in France. I was going to build something similar. I had the backing, I had everything going on, but my career took off. I had to give up on the project.

“But it is something I’ve always been interested in. My dad used to run my home racetrack. I had access to it, so I could see how that was going.

“I always had a passion for it because it’s a way to allow the fans to get closer to the car, allow the sport to be more known to the general public. There’s so many things that you can do with a racetrack, not only for races, but so many people that can come to bicycle races, you can have runners do a marathon. It doesn’t have to be just racing. It can be events. I’m into that. I’ve always been. Certainly when it’s time to stop driving, it will be something that I’m interested in, yes. That’s maybe 20 years from now.”


Rosenqvist returns for his third consecutive season at McLaren, the longest stint with one team for the Swede since 2014 in F3.

But he finds himself somewhat in a similar position to last season when his return was uncertain for months during the Alex Palou-Chip Ganassi Racing saga. Palou is back with Ganassi but still expected to join the team in 2024, and with Rossi and O’Ward on long-term deals, Rosenqvist would be unable to stay unless the team added a fourth car.

He is taking it all in stride with the same grace in which he managed last season’s uncertainty.

“I think I handled it probably as good as I could,” Rosenqvist said of last year. “That’s probably a reason why I’m here this year. I think it’s a massive opportunity for me to be back for a third year. I feel like I have all the tools I need to perform, feeling very good with everyone at the car. As I said, there’s so many things happening last year on and off the track. I think as a team, we just really learned a lot from that that we can bring into this season.

“I think we’ll be tough this year. We have a lot of things in the bag to try early this season. A couple of things here at Thermal we want to try. Going into the season, we have pinpointed some areas where we feel we were lacking a little bit, like the short ovals, for example. I feel like we’ve done the best we can to attack all those areas and bring the best possible package we can.”

Rosenqvist is winless since his breakthrough victory over O’Ward at Road America in 2020. Ending that skid certainly would improve his prospects, but he isn’t worried.

“I don’t know what’s going to happen in the future,” he said. “That’s a long time until next year. I think it’s a great opportunity for me. I’m in a good spot. I’m in a well-performing team. I feel well with everyone around me. I feel like I have a good support from the team. I don’t really think too much about that stuff. I just try to do what I can do, which is go fast forward and try to win races.”


After being frozen out of remote access to team data last year, Palou said his working relationship at Ganassi is “back to 100% like it was before from both sides.” The 2021 series champion said he had full privileges restored after he closed the season by winning the finale at Laguna Seca Raceway and then settled on staying with Ganassi a day later.

He is allowed to continue his F1 testing with McLaren, too, though IndyCar will be the priority in-season.

“It was a tough year,” said Palou, whose contract dispute lasted for two months. “Could have been a lot worse, for sure, than what we had but also could have been a little bit better if we didn’t have anything around in our minds. It’s a part of racing.

“I’m just happy that now we know that even with things in our minds, we were able to be successful. Hopefully, we can be back to 2021 things during this season. Yeah, obviously there’s always some moments (in 2022) where you’re like, ‘Oh, no, my God, this is not going the direction I wanted.’ But there was things that were out of my control, obviously. Some things that I could control, as well. But at the end of the day I had all the information from my side, from other sides. I knew that everything could be settled, and it did.”


O’Ward unplugged from the racing world for six weeks during the offseason, ensuring he was fully recharged when the new year arrived.

“I haven’t had the opportunity to do it in the past few years,” said O’Ward, who tested an F1 car in 2021 and then went right into preparing and racing (then winning) the 2022 Rolex 24 at Daytona. “I said, ‘I want at least six weeks. Don’t talk to me, don’t text me, I don’t want to hear anything.’ It’s healing. It’s very healing.

“As much as you love what you do, you need to find a balance of just doing something else. I always tell people, there’s a huge difference between relaxing and recharging. How I recharge is doing things I don’t normally do during the year. Just being at the beach to me is my favorite thing to do after driving race cars. I made sure that I had that kind of time to just enjoy my loved ones. After I was finished with that, I was like, ‘OK, race cars now.’ ”


Marcus Ericsson is planning on a long future with Chip Ganassi Racing, and the 2022 Indy 500 winner seems well-positioned to become the team’s anchor driver if he can maintain last season’s consistency.

Jimmie Johnson has been replaced by the Marcus Armstrong-Takuma Sato combination, and Alex Palou is leaving after this year.

Six-time IndyCar champion Scott Dixon, 42, is Ganassi’s unquestioned dean until his retirement, but Ericsson clearly is interested in the mantle after that.

“I’m feeling very much at home in the team,” said Ericsson, the Formula One who is entering his fourth season with CGR. “I’m super happy about that. I wish to stay for a very long time, as well. There is some uncertainty with other places maybe in the future, but Dixon seems to be just getting better and better. He might be here for another 10 years or so, who knows.

“But that’s great. Me and Scott, we work really well together. I can still learn a lot from him. I want to be here for a long time and win races and championships together.”

The Swede had a droll response when asked if no longer being the only Marcus will get confusing in Ganassi debriefs. “Yeah, it is; I’m angry,” Ericsson deadpanned. “I think we’re OK. He seems like a good kid. He has a good name.”


Following in the footsteps of Callum Ilott and Christian Lundgaard from F2 to IndyCar, Armstrong is OK with deferring his F1 dreams to run road and street courses as a rookie in 2023. The New Zealander grew up as an IndyCar fan rooting for Dixon, his boyhood idol and fellow countryman.

“I’ve been watching him on TV since I was a kid,” Armstrong, 22, said. “It’s cool because IndyCar is massive where I’m from because of him. I’ve always been so attracted to this championship. Of course, I spent my entire life chasing F1. You can never say ‘never.’ If I’m honest with you, I’m happy where I am now. It’s a dream come true.”

Armstrong hopes to move to full time in 2024 and believes being aligned with a powerhouse such as Ganassi will give him an opportunity to post strong results immediately (just as Ilott and Lundgaard had flashes as rookies last year).

“I’ve been genuinely impressed by the organization, just the strategic point of view that Chip Ganassi Racing has, it’s really quite remarkable,” he said. “I can understand why they’ve had so much success. I think fundamentally I need to get on it straightaway. I have all the information in the world, really. I just need to hit the ground running, do well immediately.”


In among the wildest story of the offseason, rookie Sting Ray Robb revealed he landed his ride at Dale Coyne Racing because he ran into Indy Lights champion Linus Lundqvist at PitFit Training, a physical fitness and performance center used by many drivers in Indianapolis.

Lundqvist was the presumptive favorite for the DCR No. 51 Dallara-Honda, which was the last open seat heading into the 2022 season. Because of his Indy Lights title (since rebranded as “IndyNXT”) with HMD Motorsports, Lundqvist had a six-figure sponsorship to bring to an IndyCar team, and DCR is partnered with HMD.

“There was a few teams that we were talking to, and Dale’s team was not the one that was at the top of the list because we thought they already had a driver,” Robb said. “Obviously with Linus winning the championship, we assumed with the HMD association there that there would be a straight shoe-in for him.

“But I actually was at PitFit Training one day with Linus and discovered that was not the case. That created an opportunity for us that allowed me to call up my manager, Pieter Rossi, and get him on the phone, and he immediately called Dale and said, ‘Hey, we’re available.’ I think there was a mutual understanding of what availability was for either one of us. That’s when conversations began. Then we had a really good test in 2023 right at the beginning of January, and I think that was kind of the one that set the tone that allowed me to get in the seat.

“I think there’s been some opportunities that were miraculously created that we couldn’t have done on our own.”

Robb, who finished second in last year’s Indy Lights standings, hasn’t talked to Lundqvist since their PitFit meeting.

“Linus does deserve a seat” in IndyCar, Robb said. “His on-track performance was incredible. But it takes more than just a driver to get into IndyCar. You’ve got to have a village around you that supports you, and so I think that that is where my group made a difference. It wasn’t just in my performance, but it was the people around me.

“I feel bad for Linus because as a driver I can feel that way towards him because I could be in that seat if I didn’t have those same people around me. So there you go.”