Manor Marussia F1 Team has announced a new partnership with online home and room rental company Airbnb ahead of this weekend’s Canadian Grand Prix in Montreal.
Since emerging from the collapsed Marussia operation at the beginning of 2015, Manor has raced with a largely bare car without any notable sponsors.
However, it will now be racing with the Airbnb logo for the remainder of the 2015 season after announcing a new partnership with the company on Thursday.
“As the Challenger Partner, Airbnb branding will be proudly displayed on the team’s MR03B Formula 1 cars starting at the Grand Prix du Canada, and on the drivers’ race suits and across other team media, highlighting the commitment to making race fans feel at home as they travel all over the world from race to race,” a statement from the team read.
“The Manor Marussia F1 Team is effectively a start-up,” Manor team owner Stephen Fitzpatrick said. “Of course, Formula 1 is an unusual start-up environment to operate in, but our challenges are the same as many other early stage technology companies. Airbnb is a phenomenal success story of a company that has completely reinvented an industry.”
Started back in 2007, Airbnb allows tenants to rent out either rooms or entire homes via an online marketplace that features over 1,000,000 listings across 35,000 cities in 192 countries.
“We’re thrilled to be partnering with the Manor Marussia F1 Team and we’ll be cheering them on as they compete in F1 races across six continents,” said Airbnb chief marketing officer Jonathan Mildenhall.
“Just as we’re excited to have the team be part of our community, we know our hosts will look forward to welcoming race fans from all over the world into their homes.”