Red Bull GRC: SH Rallycross premieres patriotic HAUS livery for MCAS


Some of the most exciting words you hear in motorsports in 2015 is “SH Racing/ SH Rallycross has a new livery.”

The team has knocked it out of the park again with the new HAUS Personal Vaporizer red, white and blue livery for Nelson Piquet Jr., in the No. 07 Ford Fiesta ST at this week’s Red Bull Global Rallycross race at the Marine Corps Air Station (MCAS) New River.

Here is the full release, below:

SH Racing Rallycross today announced that HAUS™ Personal Vaporizer by Mistic® will serve as primary sponsor for the No. 07 HAUS-SH Rallycross Ford Fiesta ST machine, which will be piloted by Nelson Piquet Jr. in round No. 4 of the 2015 Red Bull Global Rallycross series being held on July 5th at the Marine Corps Air Station New River (MCAS).

The No. 07 HAUS-SH Rallycross Ford Fiesta ST will also debut a special Fourth of July, American flag-themed livery at the MCAS event.

“As an independent American vapor company that makes and assembles our products in the U.S., we’re proud to be celebrating the spirit of America and honoring our troops with an all-American themed GRC car with a great driver like Nelson behind the wheel,” said John Wiesehan Jr., CEO of Mistic. “This event is another opportunity for us to showcase our HAUS brand as a significant alternative to smoking to a national audience.”

Mistic, maker of the HAUS Personal Vaporizer and other high quality, value-priced vapor products, is headquartered in Charlotte, N.C. and is entering its second year as a full-season partner of SH Rallycross. HAUS served as primary sponsor for the No. 07 SH Racing Ford Fiesta during last year’s GRC event at The Dirt Track at Charlotte Motor Speedway where Piquet Jr. finished on the podium placing third.

“After just one season, HAUS is quickly becoming the personal vaporizer and e-liquid of choice for Rallycross and motor sports fans across the country,” said James “Sulli” Sullivan, principal,SH Rallycross. “With the race on the base being live on NBC, this is going to be an incredible moment for the HAUS brand and the fans alike as we will be debuting a special livery to celebrate the Fourth of July.”

Piquet Jr., who became the historic first Formula E champion last weekend, earned his fifth podium of his Red Bull GRC career during the 2015 series kickoff event held in Ft. Lauderdale, as well as his eighth and ninth career heat victories. Last weekend at Daytona he finished seventh in Race 1 and sixth in Race 2. Piquet Jr. is currently in fourth place in the driver championship with 106 points, 31 points out of the lead. The former Formula One and NASCAR driver was in a tight points race in 2014 leading most of the season. He ended up finishing fourth overall in GRC supercars division, with four podiums and seven heat wins.

“It’s great to have HAUS Personal Vaporizers as our sponsor for the MCAS event,” said Piquet Jr. “This is the second year that Mistic has been a supporter of SH Rallycross and I am proud to have a North Carolina based company represented on my car with this awesome livery for the Fourth of July at the Marine Corps Air Station in Jacksonville, N.C.  I look forward to giving Mistic and their guests something to cheer about in their backyard over the Fourth of July weekend.”

Round 4 of the 2015 Red Bull Global Rallycross Series will be broadcast nationally on NBC starting at 5 p.m. EST. The Marine Corps Air Station New River is a United States Marine Corps helicopter and tilt-rotor base in Jacksonville, N.C. near Marine Corps Base Camp Lejeune.

Heather Lyne, Dennis Erb Jr. make history in the World of Outlaws Late Model Series

Lyne Erb Outlaws Late
Jacy Norgaard / World of Outlaws

More than two decades in the making, the pairing of Heather Lyne and Dennis Erb Jr. produced a historical milestone in Dirt Late Model.

Last month, Erb and his long-time crew chief Lyne won their first World of Outlaws Late Model Championship and with this achievement, Lyne became the first female crew chief to win in a national late model series. Their journey together goes back 21 years and tells the story of hard work, persistence and belief in oneself.

After a career-best season with the World of Outlaws, Erb and Lyne secured the points championship at US 36 Raceway in Osborn, Mo. with three races remaining in the season. The consistency and success of their season came down to pinpoint focus. Lyne and Erb are a team of two living out a David vs. Goliath tale. In order to be as successful as possible this year the duo knew they had to do as much as possible with the resources they had.

“It’s always a challenge when you only have two people, both at the racetrack and at the shop,” Lyne told NBC Sports. “I also work full time, so during the day, Dennis has to do a significant amount of work so that when I get down there I can start working and maintaining. It’s planning ahead. It’s having that system in place and making sure that you’re prepared ahead of time.

“When you have a problem at the track, making sure you have all that stuff ready so it’s a quick change and not a lengthy process to make a repair. We had zero DNFs in the World of Outlaws, we had only one DNF out of 96 races [combined among all series].”

Dennis Erb clinched his 2022 championship before the World of Outlaws World Finals. Jacy Norgaard – World of Outlaws Late Model Series.

Taming Time

This was not an easy feat. Between a full travel schedule and Lyne’s full-time job as an engineer, time comes at a premium. What they lack in time and resources they made up for in patience and planning.

“We buckled down, and we got all the equipment that we needed back, motors freshened, and things of that nature,” Lyne said about the mid-point of last season. “We were able to keep up with that. We just had a higher focus. I tried to reduce my hours at my day job as much as I possibly could while still maintaining what I need to get done at work. I got rid of a lot of the other distractions and got a more refined system in place at the shop.

“We did certain tasks on certain days so we had time to recover. We were on the road a little bit more, as opposed to coming home to the shop. So we had to be more prepared to stay out on those longer runs. It was just really staying on top of things a little more. It was a heightened sense.”

This was Lyne and Erb’s fourth full season with the Outlaws, but they’ve been on the road together for the last 21 seasons starting in 2001. Their partnership began with Lyne’s bravery. When one door closed, she was quick to open another. In 2001, Lyne’s dad was ready to stop racing. Her mother wanted to regain her weekends, but Lyne knew this was her life path and wasn’t prepared to lose it.

“I’ve always been a tomboy at heart,” Lyne said. “I watched racing with my dad. Growing up he watched NASCAR. In high school, I got tired of playing at the lake house, so I went to the local dirt track and fell in love with it. I just couldn’t get enough. It took a year for me to convince my dad to come to the track with me. He finally did and we sponsored a car that year, the following year he started to race limited cars. He ran hobby stocks and limited late models.”

At some point, Lyne and her father’s level of commitment drifted apart.

“He did it for about five years,” Lyne said. “And then my mom said: ‘I’m done racing. I want my weekends back. It’s just not fun anymore.’ I wasn’t ready to hang up my wenches and Dennis raced out of the same hometown so I, on a dare, went down and introduced myself; told him if you ever need any help, I’ll drill out rivets, I’ll help wash, whatever you need. Twenty-one years later here I am.”

Heather Lyne became the first female crew chief to secure a national touring late model championship in 2022. Paul Arch / World of Outlaws Late Model Series.

Breaking Through

Lyne entered a male-dominated job in a field that is also male-dominated – and where there were few examples of women creating these places for themselves. In this way, Lyne became a blueprint for other women as they strive to find a place for themselves in racing and in STEM (Science, Technology, Engineering and Math) overall. She has her mother to thank for providing a strong role model, her father for sharing her passion, Erb for taking a chance on an unknow entity and most importantly herself.

“I was raised to believe that I can do anything, I want to do, as long as I put my heart and soul into it.” Lyne replied when asked about role models in the sport growing up. “My parents did not raise me to have that limitation. But from a racing role model perspective, I went in there completely green and just introduced myself to Dennis, the fact that he was brave enough to take that risk and bring a girl to the racetrack. Someone he didn’t know at all speaks volumes for him.”

Lyne and Erb have learned how to survive and succeed with each other on the road. They do this by leveraging decades of combined experience and an ability to adapt to the everchanging landscape of dirt late models. Next year the World of Outlaws visits nearly a dozen new tracks and Lyne sees it as an opportunity for continued success.

“I just want to do it again,” Lyne says going into next season, “I’m looking forward to the competition, I always do. I wouldn’t do it if I wasn’t competitively driven.

“There are some new tracks on the schedule that I’m looking forward to trying for the first time that I haven’t been to myself,” Lyne said of the 2023 season, “Dennis seems to do well on those first timers. We won out at Marion center, we finished second at Bloomsburg. We have a good solid notebook of information to tackle them over the last three years with these rocket race cars that we’re running. It’s good to have that information and leverage it to try some new things.”