Haas hoping to spark interest in F1 in America as USWNT did with soccer World Cup win

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Gene Haas is hoping that the arrival of his team in Formula 1 in 2016 can have a similar impact for the sport in the United States as the World Cup-winning women’s soccer team did in recent months.

Haas F1 Team will become the first new team to enter the sport in six years at the beginning of next season, and will enjoy a technical partnership with Ferrari.

Speaking in an interview at the FIA Sport Conference earlier this month, Haas went into further detail about his preparations for entering the sport and how the partnership with Ferrari will work.

When asked about how he believes his team’s entry will affect the sport’s popularity in the United States, Haas believes that it could have a very positive impact, likening it to the success of the USWNT at the World Cup earlier this month.

“I think an example is the women’s soccer team in the US,” Haas said. “I didn’t even know who they were, they won this soccer event, and that was front page news, and cheers cheers cheers.

“So I’m hoping that we can have the same effect in the United States for Formula 1. All of a sudden, there’s an American F1 team, the home team, and people are going to cheer for us.”

F1’s popularity in the United States has certainly risen in recent years following the return of a grand prix at the Circuit of the Americas in Austin, Texas, and would only be aided by having an American team on the grid from 2016.

Sports imitates art with Tyler Bereman’s Red Bull Imagination course

Red Bull Imagination Bereman
Chris Tedesco / Red Bull Content Pool
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This past weekend riders took on the Red Bull Imagination, a one-of-a-kind event conceived by Tyler Bereman – an event that blended art, imagination, and sports.

In its third year, Red Bull Imagination opened to the public for the first-time, inviting fans to experience a more personal and creative side of the riders up close and personal.

As the event elevates its stature, the course gets tougher. The jumps get higher and the competition stouter. This year’s course took inspiration from a skatepark, honoring other adrenaline-laced pastimes and competitions.

“There’s a ton of inspiration from other action sports,” Bereman told Red Bull writer Eric Shirk as he geared up for the event.

MORE: Trystan Hart wins Red Bull Tennessee Knockout 

Bereman was the leading force in the creation of this event and the winner of its inaugural running. In 2022, Bereman had to settle for second with Axell Hodges claiming victory on the largest freeride course created uniquely for the Red Bull Imagination.

Unlike other courses, Bereman gave designer Jason Baker the liberty to create obstacles and jumps as he went. And this was one of the components that helped the course imitate art.

Baker’s background in track design comes from Supercross. In that sport, he had to follow strict guidelines and build the course to a specific length and distance. From the building of the course through the final event, Bereman’s philosophy was to give every person involved, from creators to riders, fans and beyond, the chance to express themselves.

He wanted the sport to bridge the valley between racing and art.

Tyler Bereman uses one of Red Bull Imagination’s unique jumps. Garth Milan / Red Bull Content Pool

Hodges scored a 98 on the course and edged Bereman by two points. Both riders used the vast variety of jumps to spend a maximum amount of time airborne. Hodges’s first run included nearly every available obstacle including a 180-foot jump before backflipping over the main road.

The riders were able to secure high point totals on their first runs. Then, the wind picked up ahead of Round 2. Christian Dresser and Guillem Navas were able to improve their scores on the second run by creating new lines on the course and displaying tricks that did not need the amount of hangtime as earlier runs. They were the only riders to improve from run one to run two.

With first and second secured with their early runs, Hodge and Bereman teamed up to use their time jointly to race parallel lines and create tandem hits. The two competitors met at the center of the course atop the Fasthouse feature and revved their engines in an embrace.

Julien Vanstippen rounded out the podium with a final score of 92; his run included a landing of a 130-foot super flip.