INDYCAR, IMS add Sherwin-Williams as an official partner

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Anytime a series adds an official partner it’s a good thing, and even though “Official Paint and Finishing Partner” doesn’t necessarily roll off the tongue it’s still an important thing for the bottom line.

Thus, Sherwin-Williams has been announced today in that role for INDYCAR and the Indianapolis Motor Speedway, among other entities.

One other thing to note about this deal. Sherwin-Williams’ corporate headquarters are in Cleveland. Fans and series insiders have long desired a return to Cleveland, which has been off the North American open-wheel schedule since 2007 and while off again for 2016, is still possible for 2017.

I’m not a mathematician by trade even though it was one of my stronger subjects in school, but I know 1+1=2, and seeing this deal announced is one of those things that makes you go hmm…

See the full release from IMS and INDYCAR, below:

source:

Sherwin-Williams, an industry leader in paint and coatings, will serve as the Official Paint and Finishing Partner of the Indianapolis Motor Speedway, INDYCAR, the Verizon IndyCar Series, Indianapolis 500 Mile Race, Angie’s List Grand Prix of Indianapolis and the NASCAR Sprint Cup Series Crown Royal 400 at the Brickyard as part of a multi-year partnership agreement.

“Sherwin-Williams is extremely excited for this new relationship with INDYCAR and the Indianapolis Motor Speedway,” said Bobby Moody, Director of Motorsports, Sherwin-Williams. “We’re looking forward to everything this new partnership entails, including celebrating the 100th Running of the Indianapolis 500 next May.”

The company will have branding integrated into IMS during its spotlight events in the Month of May, including the Indianapolis 500 Mile Race and the Angie’s List Grand Prix of Indianapolis; as well as inclusion from a paint and finishing perspective, in Project 100, the collaboration between the Indiana state government and the Indiana Motorsports Commission creating a $100 million bond issue to raise money for improvements to IMS.

Full-time teams in the Verizon IndyCar Series have the opportunity to use paint and finishing products under terms of the agreement. Sherwin-Williams will also offer unique customer experiences to enhance business-to-business programs.

“We’re extremely proud to announce this partnership with Sherwin-Williams and confident it will be a tremendous asset for both the Indianapolis Motor Speedway and INDYCAR,” said Mark Miles, CEO of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway.

“Sherwin-Williams’ support of both brands, in addition to many of our events at IMS, is obviously valuable – but we’re also very excited for the opportunity to integrate their paint and finishing products into the facility itself, including many projects we have planned for Project 100. We look forward to a very successful partnership and are thankful to Sherwin-Williams for the support.”

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.