Red Bull GRC: SH Rallycross adds The Vitamin Shoppe as co-primary sponsor for D.C.


Nelson Piquet Jr. returns to the U.S. this week after the first FIA Formula E Championship test of its new season in Donington Park, with a test of a Team Penske IndyCar in Sonoma on Thursday and then a quick turnaround to the East coast with SH Rallycross in the next round of the Red Bull Global Rallycross at Washington, D.C.

Piquet will have another co-primary sponsor on his No. 07 SH Rallycross Ford Fiesta, with The Vitamin Shoppe joining Hydroxycut.

Here’s the full team release:

SH Rallycross announced today that the Vitamin Shoppe® will serve as co-primary sponsor of the No. 07 HYDROXYCUT/VITAMIN SHOPPE machine, piloted by Nelson Piquet Jr. in the upcoming Washington, D. C. round of the 2015 Red Bull Global Rallycross series on August 14-15 at RFK Stadium.

“So pumped to be connecting The Vitamin Shoppe brand with RedBull GRC fans both at the event and on Global T.V,” said James “Sulli” Sullivan, principal, SH Rallycross. “This race is in our nation’s capital and will be broadcast live on NBC so the timing is ideal for The Vitamin Shoppe to jump on board,” added Sulli.

The Vitamin Shoppe is a leading specialty retailer and contract manufacturer of nutritional products. In its stores and on its websites, the Vitamin Shoppe carries one of the most comprehensive assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and beauty aids.

Piquet Jr., who recently became the historic first Formula E champion, is just 17 points out of third place in the Red Bull GRC championship standings. The former Formula One and NASCAR driver, who just turned 30 years-old, has finished on the podium twice this season placing third at the season opener in Ft. Lauderdale and again at the MCAS New River.

“Really looking forward to running The Vitamin Shoppe brand on our car in D.C.,” said Piquet Jr. “The Vitamin Shoppe is a natural partner for me and the team as health and fitness are the most important part of my every day life and training. We had a frustrating weekend in Detroit with a mechanical issue, so I think this weekend is an opportunity to for us to show once again how fast we are and to give our partners Vitamin Shoppe and Hydroxycut a top result.”

Round 7 of the 2015 Red Bull Global Rallycross Series will be held at RFK Stadium on August 14 and 15. The race will be broadcast nationally on NBC on Saturday, August 15 starting at 3:00 p.m. EST.