Red Bull GRC: SH Rallycross adds The Vitamin Shoppe as co-primary sponsor for D.C.

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Nelson Piquet Jr. returns to the U.S. this week after the first FIA Formula E Championship test of its new season in Donington Park, with a test of a Team Penske IndyCar in Sonoma on Thursday and then a quick turnaround to the East coast with SH Rallycross in the next round of the Red Bull Global Rallycross at Washington, D.C.

Piquet will have another co-primary sponsor on his No. 07 SH Rallycross Ford Fiesta, with The Vitamin Shoppe joining Hydroxycut.

Here’s the full team release:

SH Rallycross announced today that the Vitamin Shoppe® will serve as co-primary sponsor of the No. 07 HYDROXYCUT/VITAMIN SHOPPE machine, piloted by Nelson Piquet Jr. in the upcoming Washington, D. C. round of the 2015 Red Bull Global Rallycross series on August 14-15 at RFK Stadium.

“So pumped to be connecting The Vitamin Shoppe brand with RedBull GRC fans both at the event and on Global T.V,” said James “Sulli” Sullivan, principal, SH Rallycross. “This race is in our nation’s capital and will be broadcast live on NBC so the timing is ideal for The Vitamin Shoppe to jump on board,” added Sulli.

The Vitamin Shoppe is a leading specialty retailer and contract manufacturer of nutritional products. In its stores and on its websites, the Vitamin Shoppe carries one of the most comprehensive assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and beauty aids.

Piquet Jr., who recently became the historic first Formula E champion, is just 17 points out of third place in the Red Bull GRC championship standings. The former Formula One and NASCAR driver, who just turned 30 years-old, has finished on the podium twice this season placing third at the season opener in Ft. Lauderdale and again at the MCAS New River.

“Really looking forward to running The Vitamin Shoppe brand on our car in D.C.,” said Piquet Jr. “The Vitamin Shoppe is a natural partner for me and the team as health and fitness are the most important part of my every day life and training. We had a frustrating weekend in Detroit with a mechanical issue, so I think this weekend is an opportunity to for us to show once again how fast we are and to give our partners Vitamin Shoppe and Hydroxycut a top result.”

Round 7 of the 2015 Red Bull Global Rallycross Series will be held at RFK Stadium on August 14 and 15. The race will be broadcast nationally on NBC on Saturday, August 15 starting at 3:00 p.m. EST.

After eating just one chip, NHRA drag racer says: ‘I seriously thought I was going to die’

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Editor’s note: Due to rain, Sunday’s final eliminations of the NHRA Carolina Nationals have been postponed to Monday morning at 10 a.m. ET. In the meantime, check out this rather unusual tale:

Remember the old Lays Potato Chips commercial from back in the 1980s that bragged “No one can eat just one”?

Well, ask NHRA Pro Stock driver Alex Laughlin and a few members of his team, and they’ll tell you they learned a very valuable lesson that there indeed IS a chip that you can only eat one of.

According to NHRA’s National Dragster, Laughlin and Elite Motorsports crew members Chase Freeman, Kelly Murphy and Brian Cunningham took part Friday night in the Paqui One Chip Challenge.

If you haven’t heard of the Challenge, Paqui Chips has produced a tortilla chip that the company boldly claims is the hottest chip ever made anywhere in the world. The secret is the “Carolina Reaper” pepper, considered the hottest chili pepper in the world, with a rating of 1.9 million Scoville units, according to PuckerButt Pepper Company.

How hot is 1.9 million Scoville units? Let’s put it this way: the Devil might even have a hard time taking this kind of heat. By comparison, a Jalapeno pepper only reaches 10,000 units on the Scoville rating. 

So while they were enjoying some downtime Friday night after the first two rounds of qualifying for the NHRA Carolina Nationals at zMAX Dragway in Concord, North Carolina (suburban Charlotte), Laughlin and Co. paid $30 for one chip – you read that right, $30 for one chip, it’s THAT hot – and thought they could take the heat.

They thought wrong.

“This is the hottest chip in the world,” Laughlin said on an Instagram post that documented the entire experience, adding a warning, “What to expect: Mouth on fire, short-term loss of speech, impaired vision from tears, extreme profanity — or death.”

View this post on Instagram

Never. Ever. Again.

A post shared by Alex Laughlin (@alexlaughlin40) on


Laughlin’s post also includes several reader comments that Laughlin and his crew should have had milk on hand instead of water to try and cool things down because milk has a natural antidote to cool your mouth down after eating hot food.

Sunday morning, with his mouth and throat still a bit sore, Laughlin recalled the red-hot episode to National Dragster’s Kevin McKenna:

Never again. Never. Ever. Ever,” Laughlin told McKenna. “It was definitely not the smartest thing I’ve ever done.

One of our guys showed me a You Tube video and it looked like it wasn’t going to be too bad. I like spicy food and it’s usually never a problem. I’ve been to those places with hot wings where you have to sign a waiver before you eat them and that’s never been a problem.

But this? This is on a whole different level. I thought it might last ten minutes. Fourteen hours later, I was still in bad shape. I woke up at 3 a.m. and Googled “internal bleeding.” I seriously thought I was going to die. We all did.”

So if the heat from the chip was off the hotness Richter scale, where did the stunt rank on Laughlin’s own personal Richter scale?

I’ve done some dumb things, but this is right up there.

Well, I really didn’t think it would be that bad,” Laughlin told McKenna with a shrug. “I mean, it’s just one tortilla chip. Like I said, I can usually eat stuff that other people won’t eat, but I had no idea what I was in for.

“I’ve done some dumb things, but this is right up there.”

If you’re up for another challenge in the future that involves eating hot food, Alex, here’s a suggestion: Even though it’s a few years old now, maybe you should try the Ice Bucket Challenge (but fill it with milk) to cool down quick. Just a thought.

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